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Apps overhyped? – I think so

March 14th, 2011 by Graham Attwell
I wonder if the current App craze has been overhyped. And as better mobile browsers come out – plus increased bandwidth and html5 – we may return to the open world of the web as the way of seeking and suing information and sharing knowledge. This report tends to suggest that the use of Apps and especially paying for information – may not be so popular as the mobile and media industries would like us to think.
clipped from pewinternet.org

One of the newest forms of on-the-go local news consumption, mobile applications, are just beginning to take hold among mobile device owners. Just 13% of all mobile device owners report having an app that helps them get local information or news, which represents 11% of the total American adult population. Thus, while almost half of adults get local news on mobile devices, just 1 in 10 use apps to do so. Call it the “app gap.”

According to the survey, just 10% of adults who use mobile apps to connect to local news and information pay for those apps. This amounts to just 1% of all adults. Overall, 36% of adults report paying for some form of local news, the vast majority paying for local print newspaper subscriptions.

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