Although this presentation is entitled ‘Data Driven Journalism’, it provides a great introduction for anyone wanting to use data – and more particularly data visualisations for research and development. Tont Hirst’s blog, OUseful blog, is a brilliant source of ideas for those interested in this fast growing area of work.

Following my last post on creating a database for the LMI for All project, I am now beginning to explore what you can find out from the database.

One of the main sources for labour market data in the UK is the quarterly Labour Force Survey. Data on employment is collected under two main categories, the Standard Industrial Classification (SIC) about the industries in which people work, and the Standard Occupational Classification (SOC) about their occupation. Using our database API we can query the two classification systems against each other to find out how many people in a particular occupation work in which industries. We did this query on Friday for Computer Programmers. This gave us a long spreadsheet which was not particularly easy to understand. I cleaned the data and uploaded it to the IBM ManyEyes site and used the bubble visualisation which gives the graphic above. OK it is not perfect. The industry titles are too long for the index box. And maybe it provide too much data (I will look at what we get using a 3 figure SIC classification, rather than the present 4 figure SIC).

However I think it show potential. And there is no reason why we could not provide longitudinal and comparative data with a  bit of work.

Over the last year we have been working on a series of ideas for using open data in careers guidance. We call these applications under the generic name of Technology Enhanced Boundary Objects.

In the last six weeks we have been working with the Institute for Employment Research, University of Warwick and Cambridge Econometrics on a project for the UK Commission for Employment and Skills on a database, code named ‘LMI for All’.

The Stakeholder Briefing explains:

I was at a meeting earlier this week discussing our ideas for a project using mobile devices for work based learning in the construction industry (see previous blog entry). We have emphasised the importance of interaction with physical objects in the workplace, which I think has generally been underestimated or even ignored in most elearning research and applications, at least outside the e-science domain.

We were asked whether the ideas we were putting forward were applicable to knowledge workers.

According to Wikipedia:

Knowledge workers in today’s workforceare individuals who are valued for their ability to act and communicate with knowledge within a specific subject area. They will often advance the overall understanding of that subject through focused analysis, design and/or development. They use research skills to define problems and to identify alternatives. Fueled by their expertise and insight, they work to solve those problems, in an effort to influence company decisions, priorities and strategies. What differentiates knowledge work from other forms of work is its primary task of “non-routine” problem solving that requires a combination of convergent, divergent, and creative thinking (Reinhardt et al., 2011).^[1] Also, despite the amount of research and literature on knowledge work there is yet to be a succinct definition of the term (Pyöriä, 2005)

I am not sure that the concept of knowledge workers is very helpful. In reality many jobs today are requiring research skills and non routine problem solving as well as creative thinking. And that goes well beyond people who spend most of their days working in front of a computer or what used to be called ‘white collar’ jobs.

Indeed one of the big issues in the building and construction industry appears to be rapidly increasing needs for higher levels of skills and knowledge, driven largely by new (and especially green) technologies and work processes. Traditional course based further training does not scale well – and may not be particularly effective when not linked to workplace practice.

Proving this ‘hypothesis’ is not so easy and of course leads us back to the issue of what constitutes knowledge in a work based context. But in November last year I attended a fascinating (at least to me 🙂 ) seminar hosted by the LLAKES project at the Institute of Education in London where Any Dickerson  discussed work undertaken for the UKCES on:

the development of a new and comprehensive set of detailed, multi-dimensional occupational skills profiles for the UK by combining the US-based Occupational Information Network (O*NET) system with the UK Standard Occupational Classification (SOC2010). This enables the multi-dimensional O*NET system to be used to generate comprehensive occupational skills profiles for the UK, providing a much more detailed depiction of skills utilisation, and changes in utilisation, than is currently available for the UK.

The project report “Developing occupational skills profiles for the UK : a feasibility study” provides detailed information about the methodology and findings. And I suspect, with a little more detailed analysis, it should be possible to draw some conclusions about changing skills and knowledge components in different occupations.

Why is this important? Obviously it has implications for economies and employment. But from the point of view of teaching and learning – and especially developing learning opportunities – we should be training for the future not the past or even the present. To do this we need a detailed understanding of what is happening in different occupations. And we need to get beyond policy rhetoric about the knowledge economy and knowledge workers.

I spend a lot of time at the moment looking at how we can interpret and explain labour market data, especially for use in careers. Universities are a sensitive area of policy in the UK, and particularly in England, with an increase in fees of up to £9000 a year from this September. Inevitably, young people – and parents, are increasingly wondering if it is worth it in terms of future careers.

Strangely the big fall off in applications is from mature students who will be less effected as many of them will not hit the ceiling for repayments of the students loans being made available to pay the fees.

Thus, I suspect, it is perception rather than immediate hard economics which is driving people to apply or not.

Yesterday, the Office of National Statistics (ONS) published a new report – Graduates in the Labour Market 2012 – based on the latest statistics from the Labour Force Survey. And in a very welcome development, they published a video on Youtube to accompany the PDF report. The Guardian newspaper highlighted the main results of the4 report:

More than a third of recent graduates are employed in low-skilled jobs, official figures show.

In the final quarter of 2011, 35.9% of those who had graduated from university in the previous six years were employed in lower-skilled occupations, the Office for National Statistics (ONS) said. This compares with 26.7%, or just over one in four, in 2001.

In the same period, the number of recent graduates in the jobs market has grown by 438,000 to around 1.5 million in 2011.

Jobs categorised as low-skilled by the ONS include hotel porters, waiters and bar staff, and retail assistants.

The report may be masking the extent of graduate unemployment however, as the unemployed figure excludes those on work experience or internships many of which are short term and, controversially, unpaid.

The one figure which surprised me in the video was the concentration of graduates in London and the South East. I suspect this reflects the role of the London and the South East as the centre for banking and finance, most of which jobs require a degree. Conversely those regions with a lower percentage of graduates are mainly focused on manufacturing industry. Whilst these industries require skilled workers, degrees may not be so important. I would be very interested to see a comparison between pay and employment of graduates and skilled workers (without a degree – for instance with an apprenticeship). Unfortunately the way in which The Labour Force Survey collects data around qualifications makes it very difficult to make any meaningful comparisons. Yet, especially for young people from working class backgrounds, that may be a key choice for them in coming years.

And whilst the present English government is attempting to increase the number of apprenticeship places, there have been persistent criticism over the quality of those apprenticeship places (see this recent BBC report), with many so called apprenticeships consisting of short courses in the retail and service industries – just those very areas where so many recent graduates are ending up!

GoAnimate.com: Episode One – Jenny Jobseeker by elleemployability

I’ve been working on a series of webquests on the use of the internet far careers guidance and counselling. And I stumbled on this great blog by Elle Dyson. Elle is making a a mini cartoon series following the journey of ‘Jenny Jobseeker’ as she battles through the unemployment jungle. As she says there are limitations to the free version of Go animate (the online tool she used to make the cartoon) but, she says, “it serves as (I think) a rather nifty tool for engagement – providing a little bit of advice, giving them a bit of a laugh, and most importantly engaging them in the service, encouraging them to access support from us, and in accessing local opportunities.”

The fourth UK ESRC seminar in the series on careers, will be hosted by the University of West of Scotland, Glasgow, on 29th November, 2011. The seminar title is: ‘Digital technologies: exploring emerging and potential uses to deliver enhanced careers practice’. A number of ICT and guidance experts will present, including Dr. Raimo Vuorinen, from Finland, whose presentation title will be: ‘The perceived role of technology and social media in career guidance among practitioners who are experienced internet users: chances and challenges’. As the detailed programme for the day firms up, will available shortly on the seminar website. For more information or to be added to the mailing list contact Sally-Anne [dot] Barnes [at] warwick [dot] ac [dot] uk

What a difference the Creative Commons License makes.

According to the icould web site:  “icould gives you the inside story of how careers work. The icould storytellers relate, in their own words, their real life career journeys. There are over a thousand easy to search,varied and unique career videos as well as hundreds of written articles. From telecoms engineers to police officers, from landscape gardeners to web designers, from engine drivers to zookeepers; they talk about what they do, what it’s like, how they came to be where are and their hopes for the future.”

The service has just celebrated its second birthday. A email from Director, Dave Arnold says:

Happy birthday to icould! We launched icould two years ago this week and although we are still in our infancy, we are growing well and becoming better known. We’ve doubled the visitor numbers to icould.com in the past year and also now have icould content streamed on key sites such as Guardian Careers, Career Wales, Skills Development Scotland, TES and the Frog schools learning platform, extending icould’s reach to millions of young people across the UK.

We’ve continued to add to our career videos and written content, with recent additions featuring advice on student finances and more practical tips for getting a first job. We’ve also created a new ‘Focus On’ area, designed to demystify certain sectors and types of work, exploring all the jobs and career possibilities within that theme.  These Focus On areas consist of around eight to ten new video stories, new written content, competitions and specific guidance on training opportunities and company information.

Focus On Music was the first new area on icould.com sponsored by BlackBerry.  Launched over the Summer, it looks at careers of people behind the stars in the music industry. Focus On Music profiles the unseen heroes behind a music star, for example Jesse J’s choreographer and music video director and Tinnie Tempah’s publicist and photographer. We wanted to show that you don’t have to be behind the microphone to have a successful career in the music industry and hopefully we give young people an insight into the breadth of careers within the industry. This area was launched in July and has attracted considerable media attention as well as several successful partnerships, one with the iconic NME which has resulted in an icould user being offered a work taster experience with the Editor. We have also created some new free teaching resources to complement this new initiative.

……..

We’ve recently launched the next area, a Focus On Finance sponsored by Standard Life, which looks at the range of careers and skills needed in the Financial sector, proving that you don’t have to be an expert with numbers to work in finance!  We have a number of other areas in the pipeline, including a Focus on Media, which will launch in the New Year.

We continue to listen and respond to your feedback and are currently undertaking further research on the usage of icould.com to inform future developments.  We really appreciate your input, so please keep your comments and suggestions coming in.”

Obviously icould is on a roll. But lets use the Wayback machine to take us back to spring, 2009. I don’ t know, but I suspect that at that time iCould was struggling to make much impact. And here is one of the major reasons why. The Terms and Conditions of use at that time stated:

“Use of the icould website

Unless otherwise stated, icould owns the intellectual property rights in the website and material on the website. All these intellectual property rights are reserved.

Unless otherwise stated, you are entitled to use the icould website for personal use in any way, providing you do not reproduce any of the information as your own and/or seek to profit from it. Personal use constitutes viewing the icould website online and printing pages and/or documents for review offline.

If you wish to reproduce any materials accessible on the icould website including information, graphics, images and other design elements in printed or electronic form, you must obtain written permission first. Please use the contact details at the bottom of this page if you need to obtain permission.

Linking to the icould website is permitted, although displaying our pages within a frame of another website is not as this constitutes reproducing our content as your own.”

Now let’s forward to the present day. Under Terms and Conditions we find the following statement:

“…..we give permission to use the contents of the Site on a creative commons licence which can be found at:

Attribution-Non-commercial-No Derivative Works 3.0 Unported

This licence gives you permission to broadcast icould.com pages over the school network or use them on a whiteboard in a classroom.  You can circulate articles, use the worksheets and so on. This applies in any education or training context.

In simple terms:

• You can copy, distribute, transmit the work and display the material with the exclusion of full length versions[i] of stories.
• You may create derivative works with the exclusion of full length versions of stories.

Under the following conditions:

• Attribution: You must give icould credit and make clear the resources come from icould.com.
• Non-commercial: You may not use this work for commercial purposes or make any charge for the work.
• Share Alike. If you alter, transform, or build upon this work, you may distribute the resulting work only under a licence identical to the Creative Commons licence.

This means you could, for instance, create electronic worksheets or create electronic careers posters or include them in an e-portfolio or personal learning environment.”

Not only that, but icould provides an API key to make it easy for developers to incorporate icould materials in their own sites.

There is a lesson here for developers and content providers and indeed for many education and learning projects. Few of us have the clout to make it on our own. But through allowing use of our materials and projects we can build impact on a vastly greater scale. And whilst going creative commons closes off some business models it opens up others.

Congratulations to icould for opening up their content. And happy birthday. Lets hope they continue building on the success they are presently enjoying.

I am intrigued by this presentation. Whilst I appreciate what Chris Taggart, who has been invo0lved in the development of the opencorporates and openlylocal data sites (and who undoubtedly has more experience and knowledge than me of the use of Open and Linked Data) I would be less pessimistic. I see the use of open and linked data as in very early days.

Firstly, although I appreciate that politicians and bureaucrats do not always want to release data – I think there is still a groundswell in favour of making data available – at least in Europe. Witness yesterdays unveiling of the Italian Open data store (sorry, I can’t find the url at the moment). And although Google search results do not help promote open data sites (and I am not a great fan of Google at the moment after they wiped out my account ten days again), they have contributed very useful tools such as Refine, Fusion Tables and Public Data Explorer.

I still think that as Chris Taggart says in one of his first slides the biggest challenge is relevance. And here I wonder if one of the problems is that Open and Linked Data specialists are just that – specialist developers in their own field. Many of the applications released so far on the UK Data store, whilst admiral examples of the art of development – would seem to have little practical use.

Maybe it is only when the tools and knowledge of how to work with Open and Linked data are adopted by developers and others in wonder social and subject areas that the true benefits will begin to show. Open data applications may work best, not through dedicated apps or sites, but when incorporated in other web sites which provide them with context and relevance. Thus we have been working with the use of open and linked data for careers guidance (see our new web site, www.careerstalk.org which includes working demonstrations).

Bu even more important may be finding ways of combining Open and Linked data with other forms of (human) knowledge and intelligence. It is just this form of knowledge – for instance the experiences and informal knowledge of careers guidance professionals, which brings relevance and context to the data from official data sets. And that provides a new design challenge.

We are happy to announce the launch of a new webs site, CareersTalk. The site, developed jointly between Pontydysgu and the Institute for Employment Research, Warwick University, provides access to the ongoing research and development we are undertaking into careers guidance and in particular, the use of new technology to support careers guidance. Much of this work has been undertaken with support from the EU Mature-IP and G8WAY projects.

The introduction says: “The web site is designed to provide leading-edge ideas for careers work – including information-advice-and-guidance, careers education, career counselling, mentoring, coaching, personal-and-social development, learning for well-being, for a changing world, portfolio development and individual action-planning. In particular it focuses on the use of technology for careers information, advice and guidance. Technology has already influenced, and will continue to influence, not only the ways in which guidance services are accessed by clients, but how they are used by them.”

The web site also provides links to working versions of our data visualisation tools.