The Internet radio workshop at the Joint Technology Enhanced Learning Summer School in Ohrid, Macedonia was great fun. it was a decidedly hands on approach to learning!

The one and a half hour workshop preceded the broadcast of a 35 minute programme live from the Summer School. the first five minutes of the workshop was given over to an introduction of what internet radio is and what it might be good for in education. the next five minutes looked at the different tasks and roles in making a live programme – interviewers, sound technicians, floor director, vox pops interviewers etc. Then the 20 or so students who had turned up for the workshop split into four groups to discuss possible content for the programme. Twenty minutes later we came back together for an editorial meeting to discuss the content and storyboard the broadcast. We appointed participants to different role sin the programme. For those interested I provided a five minute introduction to the technology were were using. That left us 20 minutes or so for final preparations. And then it was 5,4,3,2,1, – “Welcome to the Sounds of the Bazaar LIVE for the Summer School in Ohrid……”

It was a shame there was no time for a follow up workshop. I would have liked to explore more the issues especially around participatory culture that internet radio raises. And also to discuss its potential use in education, particularly for professional development and for working with socially disadvantaged young people. Producing a programme like this also involves a wide range of skills, including interviewing skills, planning skills, teamwork and the ability to present ideas.

If you would be intereted in exploring how to use Internet radio workshops to develop these ideas or skills, please get in touch.

In the meantime thanks to all the Summer School participants for their enthusiasm and effort. And here is the podcast of the show…..

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Sorry for lack of regular posts but I am at the JTEL summer school in Ohrid, Macedonia this week. It is an interesting event with some 50 students and 30 teachers taking part and bringing together researchers from technology and from education around a common theme. As usual I think there is too much emphasis on ‘chalk and talk’ (or rather Powerpoint and Talk), but changing that is a long term effort.

Listening to student presentations of their Doctoral research, I am struck by how much focus there is now on social networking and participation. This is a big change from even two years ago when there was much more focus on the use of Learning Management Systems and Virtual Learning Environments. But, I also wonder how much of this research links to the actual practice of learning. Some of the researchers seem unaware of the barrier to using social networks especially in school. And there seems limited awareness in the issues related to changing practice. I talked about this with one of the senior researchers who is teaching at the summer school. I said that whilst I was impressed with the degree of attention being paid to research methodologies, I was concerned the research projects were not being located the wider society. He disagreed with me. Her was concerned that not enough attention was paid to methodologies and felt that research should stand back from those wider societal concerns.

Research is important for Technology Enhnaced Learning. But I still feel it has to be linked to practice. I will return to this issue later this week.

Next week sees the launch of our summer sseason of the Sounds of the Bazaar LIVE internet radio shows. We are going to be braodcasting live from workshops and conferences throughout Europe.

The first show will be from the Joint Technology Enhanced Learning summer school in Ohrid, Macedonia. Together with Maria Perifanou, I am running a  workshop on Internet Radio in Education. And we will be broadcasting live on Wednesday 9th June at 1800, Central European Summer time, 1700 UK summer time. Just click in your browser on http://radio.jiscemerge.org.uk:80/Emerge.m3u and the programme will stream through your MP3 player of choice.

This is what the workshop is about:

The workshop will focus on the use of internet radio in education. There will be three sections to the workshop: 1) An exploration of the use of media (and particularly internet radio and television) for learning and shared knowledge development
This will include looking at issues such as:
a) The appropriation of media
b) The change from passive media to interactive Web 2.0 supported media and the changing distinctions between broadcaster/program planner and listener/consumer.
c) How media such as radio can support the development of online communities
d) The use of media to bridge contexts and provide spaces for exploration and shared meaning making.
2) A practical hands on session on how to plan develop and broadcast live internet media. This will include storyboarding, interviewing, making jingles post processing and using the technology for live broadcasts.
3) The third session is planned to take place in a lunchtime or evening session. This will be a live 45 minute to one hour broadcast “Sounds of the Bazaar – Live from Ohrid”. It is hoped to involve all summer school participants in the broadcast. The broadcast will be publicised in advance through iTunes, Facebook, Twitter and other social software platforms. It is also intended to use the broadcast to link to other researchers in TEL from around the world not able to be at the summer school. The programme will be recorded and made available through the Summer School web site, the Mature project web site, the Pontydysgu web site and through iTunes.”

The second of the summer’s live shows will be from the PLE conference in Barcelona. We haven’t finalised the time yet but the programme will probably be in early evening on July 7 or 8 (or who knows, both). And in August we are planning a series of live shows from the European Conference on Educational Research in Helsinki. Full details will be available in a couple of weeks.

As always podcast recordings will be made available following the shows. But don’t miss out on the live fun. Tune in on Wednesday for the first of the Sounds of the Bazaar Summer 2010 special broadcasts live on internet radio.

I am excited by the possibility of using linked data to provide new services in education. The new UK government appears to be continuing the previous policy of releasing more government data through the excellent Unlocking Innovation web site, resulting from consultancy by Tim Berners Lee and Nick Shabolt (interestingly today the governement COINS database was opened up providing information on all central and local government spending – see Guardian newspaper web tool for exploring the data).

I have been looking at the possibility of using linked data for providing labour market information for careers advice and guidance. We are considering developing a demonstrator of this for use on a mobile device as part of the European funded Mature-IP project. This is a possible use case I have written for the project.

“Sarah is a Careers Personal Advisor. As part of her bob she visits schools to provide personalised careers guidance for young people. One young person she meets is interested in becoming an occupational therapist..

Sarah checks out in the Connexions knowledge database but discovers there is no relevant and up to date information on becoming an occupational therapist. She uses her mobile phone Careers application to seek information.

Sarah inputs the occupation and the post code of the client.

She is able to access an information sheet from the Jobs4You database about occupational therapy.

She can also see the average wage of occupational therapists both nationally and regionally through an API to the ASHE data available through the UK open government data site.

From  the LMS database she can find out the total number of occupational therapists employed in the UK and the trend in employment over the last ten years and can view the job vacancies as an occupational therapist reported to job centres in Kent over the past ten years. She also has access to a video about the job of an occupational therapist searching the iCould database.

The application tells her possible careers routes to be becoming an occupational therapist from information in the Jobs4U information sheets as well as local courses for occupational therapists using an API to the xcri course information standard.
Sarah is also aware that the national Health Service Careers web site also has information about associated careers and qualification routes. She uses her phone web browser to view that information.

Sarah reviews all the information she has accessed. She provides a short audio report on what she has found out and what she considers is the importance of the information for her client. She reviews the information once more and decides that it is ready to share. She checks with her online diary looking at possible times for a video meeting with her client. She presses share which formats the information in the form of a multi media package, including visualisations of the data, which is sent to her clients mobile phone and offers her client times for a meeting.

Finally Sarah adds key words to her report and uploads it an organisational knowledge based of information about different careers.”

In March I wrote a paper on ‘The Future of Learning Environments; for a publication from the IATEL conference held in Darmstadt last year. I have been asked to produce a short verion of the paper for translation to German. Here it is.

The Future of Learning Environments

1. Introduction

The present ‘industrial’ schooling system is fast becoming dysfunctional, neither providing the skills and competences required in our economies nor corresponding to the ways in which we are using the procedural and social aspects of technology for learning and developing and sharing knowledge.

One major impact of internet technologies has been to move access to learning and knowledge outside of institutional boundaries. The internet provides ready and often free access to a wealth of books, papers, videos, blogs, scientific research, news and opinion. It also provides access to expertise in the form of networks of people.

Schools and universities can no longer claim a monopoly as seats of learning or of knowledge. Such learning and knowledge now resides in distributed networks. Learning can take place in the home, in work or in the community as easily as within schools.

Technology is also challenging traditional expert contributed disciplinary knowledge as embodied in school curricula. The explosion of freely available sources of information has helped drive rapid expansion in the accessibility of the canon and in the range of knowledge available to learners. We are being forced to re-examine what constitutes knowledge and are moving from expert developed and sanctioned knowledge to collaborative forms of knowledge construction.

2. The challenge to traditional learning environments

The present north European schooling systems evolved from the needs of the industrial revolutions for a literate and numerate workforce. Besides the acquisition of knowledge and skills needed by the economy, schools also acted as a means of selection, to determine those who might progress to higher levels of learning or employment requiring more complex skills and knowledge.

The homogeneity of existing schooling systems and curricula is in stark contrast to the wealth of different learning pathways available through the internet. The internet offers the promise of Personal Learning Pathways, of personal and collaborative knowledge construction and meaning making through distributed communities.

The evolution of the school system can also be seen in terms of dominant media. Frieson and Hug (2009) argues that “the practices and institutions of education need to be understood in a frame of reference that is mediatic: “as a part of a media-ecological configuration of technologies specific to a particular age or era.” The school, he says is “a kind of separate, reflective, critical pedagogical “space,” isolated from the multiple sources of informational “noise” in an otherwise media-saturated lifeworld.” Thus, schooling systems have become isolated from the changing forms of learning and knowledge exchange facilitated by the internet.

3. How we use computers for learning

Web 2.0 applications and social software mark a change in our use of computers from consumption to creation. A series of studies and reports have provided rich evidence of the ways young people are using technology and the internet for socialising, communicating and for learning. Young people are increasingly using technology for creating and sharing multi media objects and for social networking. Such a process of creation, remixing and sharing is similar to Levi Struass’s (1962) idea of bricolage as a functioning of the logic of the concrete. Young people today are collecting their treasure to make their own meanings of objects they discover on the web. In contrast our education systems are based on specialised tools and materials.

Social networking is also increasingly a source of learning and the development and sharing of knowledge. A UK survey (McIntosh, 2008) has found the main use of the internet by young people, by far, is for learning: 57% use the net for homework, saying it provides more information than books. 15% use it for learning that is not ’school’. 40% use it to stay in touch with friends, 9% for entertainment such as YouTube.

A further survey into the use of technology for learning in Small and Medium Enterprises found few instances of the use of formal educational technologies (Attwell, 2007). But the study found the widespread everyday use of internet technologies for informal learning, utilizing a wide range of business and social software applications.

It is not just the material and functional character of the technologies which is important but the potential of the use of new technologies to contribute to a new “participatory culture” (Jenkins at al). “Participatory culture is emerging as the culture absorbs and responds to the explosion of new media technologies that make it possible for average consumers to archive, annotate, appropriate, and recirculate media content in powerful new ways.”

Thus we can see the ways in which technology and the internet is being used for constructing knowledge and meaning through bricolage and through developing and sharing content. This takes place through extended social networks which both serve for staying in touch with friends but also for seeking information and for learning in a participatory culture.

4. Personal Learning Environments

In education, technology has been used to maintain existing practices “by perpetuating the Industrial Era-inspired, assembly line notion that the semester-bound course is the naturally appropriate unit of instruction (Reigeluth, 1999).” Herrington, Reeves, and Oliver (2005) argue that course management software leads universities to “think they are in the information industry”.

This contrast to ”the authentic learning environments prompted by advances in cognitive and constructivist learning theories.” Socio-cultural theories of knowledge acquisition stress the importance of collaborative learning and ‘learning communities.’ Agostini et al. (2003) complain about the lack of support offered by many virtual learning environments (VLEs) for emerging communities of interest and the need to link with official organisational structures within which individuals are working. Ideally, VLEs should link knowledge assets with people, communities and informal knowledge (Agostini et al, 2003) and support the development of social networks for learning (Fischer, 1995). The idea of a personal learning space is taken further by Razavi and Iverson (2006) who suggest integrating weblogs, ePortfolios, and social networking functionality in this environment both for enhanced e-learning and knowledge management, and for developing communities of practice.

Based on these ideas of collaborative learning and social networks within communities of practice, the notion of Personal Learning Environments is being put forward as a new approach to the development of e-learning tools (Wilson et al, 2006) that are no longer focused on integrated learning platforms such as VLEs or course management systems. In contrast, these PLEs are made-up of a collection of loosely coupled tools, including Web 2.0 technologies, used for working, learning, reflection and collaboration with others. PLEs can be seen as the spaces in which people interact and communicate and whose ultimate result is learning and the development of collective know-how. A PLE can use social software for informal learning which is learner driven, problem-based and motivated by interest – not as a process triggered by a single learning provider, but as a continuing activity. Attwell. Barnes, Bimrose and Brown, (2008) say a PLE should be based on a set of tools to allow personal access to resources from multiple sources, and to support knowledge creation and communication. Whilst PLEs may be represented as technology, including applications and services, more important is the idea of supporting individual and group based learning in multiple contexts and of promoting learner autonomy and control. Conole (2008) suggests a personal working environment and mixture of institutional and self selected tools are increasingly becoming the norm. She says: “Research looking at how students are appropriating technologies points to similar changes in practice: students are mixing and matching different tools to meet their personal needs and preferences, not just relying on institutionally provided tools and indeed in some instances shunning them in favour of their own personal tools.”

5. Vygotsky and Personal Learning Environments

A Personal Learning Environment is developed from tools or artefacts. Vygotsky (1978) considered that all artefacts are culturally, historically and institutionally situated. “In a sense, then, there is no way not to be socioculturally situated when carrying out an action. Conversely there is no tool that is adequate to all tasks, and there is no universally appropriate form of cultural mediation. Even language, the ‘tool of tools’ is no exception to this rule”

Vygotsky developed the idea of the Zone of Proximal Development (ZPD) which is the gap between “actual developmental level” which children can accomplish independently and the “potential developmental level” which children can accomplish when they are interacting with others who are more capable peers or adults.

In Vygotsky’s view, interactions with the social environment, including peer interaction and/or scaffolding, are important ways to facilitate individual cognitive growth and knowledge acquisition.

Vykotsky called teachers – or peers – who supported learning in the ZDP as the More Knowledgeable Other. “The MKO is anyone who has a better understanding or a higher ability level than the leaner particularly in regards to a specific task, concept or process. Traditionally the MKO is thought of as a teacher, an older adult or a peer” (Dahms et al, 2007). But the MKO can also be viewed as a learning object or social software which embodies and mediates learning at higher levels of knowledge about the topic being learned than the learner presently possesses.

The role of a Personal Learning Environment may be not only that of a tool to provide access to ‘More Knowledgeable Others’ but as part of a system to allow learners to link learning to performance in practice, though work processes. And taking a wider view of artefacts as including information or knowledge accessed through a PLE, reflection on action or performance may in turn generate new artefacts for others to use within a ZPD. Social media and particularly video present rich opportunities for the modelling of ways of completing a task, especially given the ability of using social networking software to support communities of practice. However, imitation alone may not be sufficient in the context of advanced knowledge work. Rather, refection is required both to understand more abstract models and at the same time to reapply models to particular contexts and instances of application in practice. Thus PLE tools need to be able to support the visualisation or representation of models and to promote reflection on their relevance and meaning in context.

Within this perspective a Personal Learning Environment could be seen as allowing the representation of knowledge, skills and prior learning and a set of tools for interaction with peers to accomplish further tasks. The PLE would be dynamic in that it would allow reflection on those task and further assist in the representation of prior knowledge, skills and experiences. In this context experiences are seen as representing performance or practice. Through access to external symbol systems (Clark, 1997) such as metadata, ontologies and taxonomies the internal learning can be transformed into externalised knowledge and become part of the scaffolding for others as a representation of a MKO within a Zone of Proximal Development. Such an approach to the design of a Personal Learning Environment can bring together the everyday evolving uses of social networks and social media with pedagogic theories to learning.

6. The Future of Learning Environments

The major impact of the uses of new technologies and social networking for learning is to move learning out of the institutions and into wider society. Institutions must rethink and recast their role as part of community and distributed networks supporting learning and collaborative knowledge development.. This is a two way process, not only schools reaching outwards, but also opening up to the community, distributed or otherwise, to join in collaborative learning processes.

The future development of technology looks likely to increase pressures for such change. Social networks and social networking practice is continuing to grow and is increasingly integrated in different areas of society and economy. At the same time new interfaces to computers and networks are likely to render the keyboard obsolescent, allowing the integration of computers and learning in everyday life and activity.  Personal Learning Pathways will guide and mediate progression through this expanded learning environment.

References

Agostini, A., Albolino, S., Michelis, G. D., Paoli, F. D., & Dondi, R. (2003). Stimulating knowledge discovery and sharing. Paper presented at the 2003 International ACM SIGGROUP conference on Supporting group work, Sanibel Island, Florida, USA.

Attwell  G.(ed) 2007, Searching, Lurking and the Zone of Proximal Development, e-learning in Small and Medium enterprises in Europe, Vienna, Navreme

Attwell G. Barnes S.A., Bimrose J. and Brown A, (forthcoming), Maturing Learning: Mashup Personal Learning Environments, CEUR Workshops proceedings, Aachen, Germany

Clark, A. (1997) Being There: Putting Brain, Body, and World Together Again. Cambridge, Massachusetts: A Bradford Book, The MIT Press

Conole G. (2008) “New Schemas for Mapping Pedagogies and Technologies”, in Ariadne Issue 56, http://www.ariadne.ac.uk/issue56/conole/

Dahms M, Geonnotti K, Passalacqua. D Schilk,N.J. Wetzel, A and Zulkowsky M The Educational Theory of Lev Vygotsky: an analysis http://www.newfoundations.com/GALLERY/Vygotsky.html

Fischer, M. D. (1995). Using computers in ethnographic fieldwork. In R. M. Lee (Ed.), Information Technology for the Social Scientist (pp. 110-128). London: UCL Press

Friesen N and Hug T (2009), The Mediatic Turn: Exploring Concepts for Media Pedagogy. In K. Lundby (Ed.). Mediatization: Concept, Changes, Consequences. New York: Peter Lang. Pp. 64-81. Online version available at: http://learningspaces.org/n/papers/Media_Pedagogy_&_Mediatic_Turn.pdf

Herrington, J., Reeves, T., and Oliver, R. (2005). Online learning as information delivery: Digital myopia. Journal of Interactive Learning Research, 16(4): 353-67.

Lévi-Strauss, C. (1962) La Pensée sauvage, Paris, English translation as The Savage Mind (Chicago, 1966)

McIntosh E (2008) Research Summary Series 1: How do people use the internet, http://ltsblogs.org.uk/connected/2008/08/10/research-summary-series-1-how-do-people-use-the-internet/, accessed June 1, 2010

Razavi, M. N., & Iverson, L. (2006). A grounded theory of information sharing behavior in a personal learning space. Paper presented at the 2006 20th anniversary conference on Computer supported cooperative work, Banff, Alberta, Canada

Reigeluth, C. M. (1999b). What is instructional design theory and how is it changing? In C. M. Reigeluth (Ed.), Instructional design theories and models: A new paradigm of instructional theory. (pp. 5-29). Hillsdale, NJ: Lawrence Erlbaum Associates.

Wilson, S., Liber, O., Johnson, M., Beauvoir, P., Sharples, P., & Milligan, C. (2006). Personal learning environments challenging the dominant design of educational systems. Paper presented at the ECTEL Workshops 2006, Heraklion, Crete (1-4 October 2006)

Vygotsky L.(1978) Mind in society: The development of higher psychological processes. Cambridge, MA, Harvard University Press.

The next in a series of case studies of young people in educational transitions. Yesterday we looked at Kat who although still not having secured her goal of studying for a doctorate in Zoology, was never the less successfully managing her life and learning.

Today we look at a contrasting case – Marie. Marie is struggling to complete her degree, has been rejected from a teacher training course and has little idea of what she wants to do. She is unable to move out from her parenets house as she is short of money. Not only does she not know what job to go for but she has liitle idea of how to find out. This is compounded by poor and limited advice from her university. As an end result her personal esteem is very low. As our meeting notes say “Not confident, no explanation of her failures, disoriented.”

Sadly people from different countries saw the case study as more of a typical perosna than a case on its own. In terms of impact on design of the proposed project platform it was suggested we need:

• A space to bring learners together with experienced practitioners
• Provision for online mentoring
• A referral service to other professionals and resources

And the following Web 2.0 tools were suggested:

• A diagnosis/self assessment tool
• A tool to tell her what makes her happy
• A tool to tell her what her interests are
• Descriptions of  jobs and supporting videos
• Tools to match your interests with a career

Case study: Marie

Motto: Good things come to those who wait.

Demographic and biographical Characteristics
Marie is 21 and female. She lives at home with her parents who are both teachers. She enjoys spending time with friends and is looking forward to getting her own house with her boyfriend as soon as she can afford to.
Transitions
Educational and transitional pathways:
Marie is in the final term of her three year Graphic Design degree. She works as a volunteer in her local primary school every Wednesday afternoon teaching art. She thinks that she would like to become a primary school teacher but is open to alternative career suggestions. She recently applied for a position on the Graduate Teacher Placement scheme with full backing from the school but was unsuccessful. There are no PGCE courses in primary education locally and Marie is financially constrained to living with her parents whilst she is a student. She thinks that she will be able to get part time work in September as a classroom assistant in the school she has been volunteering in, the work is low paid and would not be sufficient to allow her to move away from the family home but might give her an advantage if she re-applies for the GTP course next year. In the meantime she is considering freelance work in illustration or design but does not have the computer skills, business knowledge or confidence to set up her own company or advertise her work on the internet.

Motivations and Strategies: Since having her GTP application rejected Marie’s confidence is low, she did not receive feedback from the application process so is unaware whether it was age, lack of experience, competition or that the panel thought she was unsuitable for a career in teaching which caused her to be rejected. She has since focussed her efforts on completing her degree but is unsure what to do next. Some of her ideas include sending samples of her work to publishers and creating artwork to sell on-line. In September she will be able to earn some money at the school but she wonders whether this is the best use of her time as she is not confident about re-applying for the GTP scheme. She does not feel that her computer abilities are good enough to enable her to find a job in the Graphic Design industry although she likes the idea of being self employed. Her university lecturer has suggested that she looks into designing media layouts for print and tv broadcasting but Marie is not sure how to get into this sort of career or if this type of job really exists.

Ad hoc learning scenarios
Despite the university holding computer workshops, Marie felt that the start level of the classes was already higher than she was confident with so she soon fell behind. Over the summer break, she invested in her own computer and spent time becoming familiar with the design software. She also called on her peers to teach her how to use different packages. In this way she built up her skills base to a level which allowed her to complete the course. She still avoids using design software as much as possible and uses her creativity to overcome her lack of knowledge. For example, rather than create a design on the computer she will draw it by hand and scan it then use the software to edit it.

Support Services used
Marie has received careers advice from the university but this was focused on careers in the graphic design industry. One of her university modules required her to produce a “creative” C.V., business card, letter-headed paper and compliments slip, all of which will be useful if she does pursue a career in Graphics. She has had little guidance about other careers and did not seem to be aware of the many careers services which already exist in the UK. She relies very heavily on her family and close friends for careers advice which is reflected by her interest in the teaching profession.

Learning type:
Self-directed learning: Marie will usually find her own way to do things, often spending longer than necessary perfecting computer skills or creating a solution to her problem which completely avoids using the skill she is lacking.
Peer learning: When she really cannot find a way around a problem, Marie will ask for help from her peers or family.

Information and Communication Technologies
Marie uses facebook to communicate with peers and discuss design projects. She uses Skype and msn to connect with friends and family and she occasionally emails her lecturers.

She says she would find it useful if she were to be put in contact with more experienced designers both those with their own businesses and those working for larger companies. Many of these tools already exist but she had never heard of networks such as “Linked In” nor seen any of the careers websites available. She would definitely benefit from being introduced to a wider range of web2.0 tools or at least being made aware of the possibilities. If she chooses to follow the self employment route she thinks that she would need to be able to create a simple website and advertise her products, some basic business knowledge would also be beneficial. These are all skills that could be learned on-line if she was pointed in the right direction.

Yesterday I wrote about the perosna methodology we have been trying out in the European G8WAY project on educational transitions. At the recent project meeting in Bucharest we split into groups to look at some on the initial interviews which have been carried out. I presented two interviews, undertaken in the UK by Angela Rees from Pontydysgu.
We had been asked to look at the interviews and discuss:

1. What is the most relevant learning event of the case?
2. Is this learning event only relevant in its national context or there features common to different countries?
3. How we can make use of this learning event in relation with:

• Benefits for young people (What kind of support can we provide?)
• What is the impact on the proposed project Web 2.0 platform?

In this post, I will present Kat. In our discussion we consiered Kat to be almost a persona in herself, with a little further analysis added to the case study. Kat is focused on what she wants to do and an accomplished self directed learner. She learns from courses, from different jobs she undertakes, from the internet from reading and from her own research. We noted that transition is becoming more and more a permanent or overlapping state. Kat is constantly learning and her life appears a long period of transition with shorter periods of more intense transition occuring from time to time.

In terms of the potential of Web 2.0 to support Kat in her transition she lacks web tools to present her knowledge, research and achievements. Kat also explains that she spends much time searching for potential PhD opportunities. It seems somewhat surprising that noone has thought to develop a portal to allow easy access to such opportunities (or have they?). Kat might also benefit from the provision of e-guidance or e-counselling.

The project partners felt the case study to be relevant for their own countries (Portugal, Greece and Sweden). In fact Kat might be seen as following the typical career of a modern international researcher!

Kat,

Case Study

Motto: Life is what happens while you’re busy making other plans!

Demographic and biographical Characteristics

Kat, 29, female, comes from a well educated background, she is currently living alone in rented accommodation in France. Kat finds herself moving house frequently between London, France, Spain and her family home in Newcastle in order to take advantage of short term work placements as they arise. She enjoys the arts, always has her nose in a book and has an extensive, global network of friends and acquaintances.

Transitions

Educational and transitional pathways:

After graduating from her first degree in Zoology in 2003, Kat has been opportunistic in her method of finding field work, relying on contacts, friends of friends and recommendations.

“The issues I faced were gaining relevant experience to work in my chosen field, although that’s probably an issue specific to ecologists/biologists. I found it wasn’t too hard to get a job, but said jobs were little or no paid field assistant positions. My university lecturer helped me to find my first job, after that it was various contacts I made along the way. I’ve still not decided what I want to be when I grow up!”

This has lead her from the extremes of studying meercats in the Kalahari to birds on Skomer Island. Because of the nature of project work, Kat finds it difficult to find employment all year round. Her long term ambition is to study for a pHd and so lead her own research projects. With some fieldwork and research experience behind her Kat decided that the best way to pursue her dream was to return to Academia, she graduated with an MRes from Imperial College London in 2008 and has since been in a transition period waiting to be accepted onto a pHd. During this time she has been applying for pHd courses in her specialist area and working as an office temp in between taking on temporary research positions. She thought that the Masters level qualification combined with her research experience would give her an advantage in gaining a PhD placement.

Motivations and Strategies: Kat is quite particular about the type of research she wants to do, as such she has limited her search for a doctorate to universities which she perceives to be good. She also has a clear idea of the specific area in which she wants to work. She would rather wait to be accepted to study her own research proposal than compromise her ideals and spend four years working in an area that does not interest her, even if it would mean her being able to lead her own research sooner. She thinks that it is more beneficial to her to work on short term field work jobs in the meantime in order to make more contacts and keep her research experience current.

Ad hoc learning scenarios

The diverse nature of field work means that every six months or so, Kat embarks upon a new project and has to learn a new set of skills from scratch. Examples of this are identifying species of trees or birds, tracking, capturing, tagging and weighing animals, learning to use different laboratory management tools and data entry systems which are unique to the project. The work is very hands on, she says that it would not be possible to learn the skills as part of an on-line training course.

Support Services used

Lecturers and tutors on her first degree course passed on email addresses of researchers working in Kat’s areas of interest, from these few contacts she has built up her own network of potential employers and project supervisors.

Learning type:

Two main ways of learning are detectable:

Learning from practical experiences: Kat learns new skills on the job, now that she is becoming a more experienced researcher, she also finds herself supervising and teaching skills to the less experienced project workers.

Self-directed learning: Kat will find relevant research papers on the internet and also borrows books from the library. She also uses e-books, particularly when she is working outside of the UK.

Information and Communication Technologies

Much of Kat’s networking has been done via email, she also keeps in contact with colleagues via Skype. She uses websites to search for biology PhDs and field assistant positions.

“ I tended to use those websites more just for browsing to look for job adverts rather than creating a profile and finding people with similar interests. People with similar interests tend to be potential competitors for natural science-type jobs & PhDs which are a bit scarce, I imagine a facebook style network might inhibit a free and easy sharing of info and tips on jobs that you’ve seen.

Plus I really doubt that researchers or potential employers would take the trouble to search the site for good candidates. The nature of PhDs and field assistant jobs is that there are so many people wanting them, you just put the advert out there in New Scientist or wherever, then sit back and wait for the applications to flood in.”

She thinks that the most useful web tool would be something that pooled all of the jobs available onto one site,

“kind of like a temping agency who were in touch with every single Life Sciences university department and every ecological organisation in Europe, with details of jobs or field assistants required. You could go to them and say “I have these skills, I’m looking for paid/volunteer work, I’m available from this date” and they could place you in a suitable position. I doubt it’s feasible, as it would be an enormous undertaking but I, for one, would definitely sign up to such a thing. It would take away all the work and the hours and hours spent browsing online for positions.”

She does think that social networking could be useful particularly for putting new graduates in contact with established researchers, however she is very wary of networking with people in the same position as herself because of the fierce competition for jobs and placements.

This week sees another of our mini series of blog posts featuring particular projects or areas of research and development in Technology Enhanced Learning. This series will focus on careers and career transitions, based on a number of different projects in which Pontydysgu is involved.

The EU funded G8WAY project is looking at transitions between school and work, school and university and university and work. It aims to use Web 2.0 and social software to support learners in making those transitions. And of course that raises a series of methodological questions. What issues are effecting young people in transitions? What kind of support do they presently receive? What works and what doesn’t? How do they use information and communication technologies? How do they think such technology could help them? And, in the context of a project involving partners from six different European projects, are the issues raised specific to particular countries or educations systems or are they common to learners in the different countries? Most critically, how do we find out? We need this information in order to start designing software applications which can support young people. Of course we could undertake a large scale survey. But G8WAY has limited resources and is under some time pressure.

After some discussion we decided to undertake a methods based on identifying personas. The initial results are very promising, proving not only a basis for use cases for designing software applications, but also proving a rich picture of the issues facing young people in managing transitions. In today’s post I will outline the methodology we have used. Tomorrow I will publish some of the initial case studies undertaken as part of developing the personas.

Using story telling and perosnas to research transitions: A short guide

1. Introduction – Storytelling and personas as a way of understanding transitions

Scientific. research seeks to draw out key concepts and ideas by abstraction and the application of logic (Bruner, 1996). In a holistic approach to understanding and meaning making story telling and narrative can enhance such scientific enquiry in order to examine actions, intentions, consequences and context. (See: http://www2.parc.com/ops/members/brown/storytelling/JSB.html John Seely Brown: ‘Story telling’ for more on this approach).

A good story should be emotionally engaging, capable of application in different contexts and provide a broader framework for understanding generalities, partly because there is a certain looseness of ideas. Generalities in this sense are different from knowledge derived from abstraction: in this case learning and knowledge are the result of multiple intertwining forces: content, context, and community.

Following Brown (op cit), in purposeful storytelling people should get the central ideas quickly and stories should communicate ideas holistically, naturally, clearly and facilitate intuitive and interactive communication. Our intention therefore is use story telling to enable us to imagine perspectives and share meanings about different educational transitions by conjuring up pictures more conducive to a culture of learning and development than a formal analytical presentation which is more in the form of knowledge transmission.

The G8WAY project itself is focused upon an abstraction: processes of transition. Further it fits within the enlightenment tradition of knowledge and learning being forces for good and the path to an improved future, both individually and at a societal level.

Obviously the main focus for the G8WAY project is an analysis of real-world transition practices, resulting in the development of sound general conceptual and pedagogical models for supporting learners in the transition  process and ways to overcome barriers. This approach has considerable value but in order to understand the variety of transition processes and experiences of young Europeans a story telling approach could provide us with a richer background enabling us to develop scenarios and provide social software to support the transition process.

We propose to tell our stories in the form of personas.

2. About Personas

Personas are fictional characters created to represent the different user types within a targeted demographic, attitude and/or behaviour set that might use a site, brand or product in a similar way (Wikipedia). Personas can be seen as tool or method for design. Personas are useful in considering the goals, desires, and limitations of users in order to help to guide decisions about a service, product or interaction space for a website.

A user persona is a representation of the goals and behaviour of a real group of users. In most cases, personas are synthesised from data collected from interviews with users. They are captured in one to two page descriptions that include behaviour patterns, goals, skills, attitudes, and environment, with a few fictional personal details to make the persona a realistic character. Personas identify the user motivations, expectations and goals responsible for driving online behaviour, and bring users to life by giving them names, personalities and often a photo. (Calabria, 2004)

Personas can be based on research into users and should not be based purely on the creator’s imagination. By feeding in real data, research allows design teams to avoid generating stereotypical users that may bear no relation to the actual user’s reality.

Tina Calabria (2004) says personas are relatively quick to develop and replace the need to canvass the whole user community and spend months gathering user requirements and help avoid the trap of building what users ask for rather than what they will actually use.

Here is a sample persona created by the Seventh Framework MATURE project looking at strategies for knowledge development and learning by careers advisors. This may be helpful to you in creating Personas or you can just skip to the next section.

Name

Andrew

Motto

No idea how I learned that – it just happened!

Education and professional background

Andrew has gained an off-the-job postgraduate qualification in career guidance, together with an employment based National Vocational Qualification Level 4 in information, advice and guidance (IAG).  Additionally, organisational training also formed part of his induction.  As part of his on-the-job training, there were opportunities to visit employers and research different sectors of the labour market.

Role / degree of standardization

Andrew has been working as a careers adviser for the last 3 years.  There is little standardisation to his work as has to react to the needs of the clients.

Workplace / colleagues

He works in one secondary school helping young people with career decisions ensuring that they have the skills to make informed decisions. When not in school, he works in an open administrative central office with his laptop – hot-desking.

Learning

Andrew likes to learn and is keen to find out more about different websites which can help him further his knowledge of the local labour market.

Knowledge

Andrew has to continuously acquire knowledge in the form of national, regional and local labour market information.  This includes: education, training and employment opportunities; occupational trends and forecasts; information on local employers etc. Over the last 3 years, Andrew has gained a significant amount of local knowledge about the labour market and the education, training and employment opportunities available.  This knowledge has not be gained through any conscious process or training.  It was considered as ‘something you get to know’.  As a new employee, Andrew asked questions of his colleagues to gain this information and knowledge.  By reading internal communications sent by email and local newspapers he has been able to gain knowledge about the local labour market, which is central to his role, exemplifying his title as a knowledge worker.

Content types

He primary uses office software, email, the internet, organisation management information systems.  Information can be received in both electronic and hard copy.

Structures

Information on clients is stored on a national MIS maintained by the organisation.  Local intranets are available for storing and retrieving information.

Problem solving and other knowledge routines

The internet has become a valuable resource for researching and developing knowledge of the local labour market and the available opportunities.  A favourite website, Planit Plus, has information on local opportunities and labour market information (LMI) and is often utilised.  Email communication for colleagues also ensures that he is aware of current opportunities for training and employment in the local area.  This soft data is vital to his work and needs to be continuously updated.  Due to work pressures, he believes that in the current work climate there is little time to undertake employer visits to gain (and develop) knowledge about local employers.  Time to research different sectors and gather LMI for analysis and synthesis is restricted and considered a luxury.  Advantage is taken any opportunity presenting itself. Andrew recognises that he would value more time to develop his local knowledge by not only supplementing it with hard data, but also by returning to knowledge development methods used during his training and induction within the organisation.

Reaction to requests from colleagues

Requests for colleagues are normal by email and are usual a general query to see if he knows a particular piece of information.  As a new employee, Andrew asked questions of his colleagues to gain this information and knowledge.  By reading internal communications sent by email and local newspapers he has been able to gain knowledge about the local labour market, which is central to his role, exemplifying his title as a knowledge worker.

Communication strategy / approach to knowledge sharing

Serendipitous knowledge maturation – Knowledge sharing and maturing is ad hoc and haphazard. Knowledge typically developed and shared as part of a development process for a product or service within the organisation or as part of training. Over the last 3 years, Andrew has gained a significant amount of local knowledge about the labour market and the education, training and employment opportunities available.  This knowledge has not be gained through any conscious process or training.  It was considered as ‘something you get to know’.

Formal training

He regularly has the opportunity to attend training courses run by the organisation and has regular review sessions with a line manager.

Important tools

Office tools, internet (including Planit Plus, organisational website), email, MIS

Motivation / drives / interests

Andrew is sceptical about some applications of IT and does not like to rely on them for information.  He says it is unprofessional to go to the organisational website with a client to show them some information and then it freezes or is unavailable.

Task management

Andrew has no daily or weekly routine as he is reactive to client needs and requests.  Task are managed by an electronic diary.

Attitude towards technology

He is keen to use technology and sees it as a way forward for many of clients in developing their research skills in locating local education, training and employment opportunities.  Email communication is central to networking and finding out what is happening in the local labour market.

3. Creating personas for G8WAY

3.1 Decide on a research approach

The purpose of the research is to identify trends or patterns in user behaviours, expectations and motivations in transitions to form the basis of the personas. The best ways to gather this data is to talk to people having completed, or are currently undergoing, educational transitions. This might be through individual interviews or through a focus group or group discussion. You should explain to them first the basic aims of the project and that all information gathered will only be used for research purposes and will be anonymised (note in some countries / institutions you may have to get them to sign formal papers agreeing to this). The information we wish to know might include the following. However, this should not be used as a questionnaire. We want to encourage participants to explore around the topic and reveal their motivations, frustrations etc. Therefore it is only a starting basis for the research. Questions should follow the natural course of conversation which is dominated to a great extend by the topics chosen by the participant.

Background

• Age
• Gender
• Educational / work background
• Social background e.g. have they moved away from home, do they work in a group, on their own, if they at school what is their planned future careers, if at university how long have they been there?

Transitions

• What transition are they currently undergoing (or have undergone), including specific details?
• What did they experience during this transition period?
• How did and do they perceive this transition, before and after it happened?
• What went well?
• What were the problems / issues?
• Did they get support – did they ask for support or was it a service available to them?
• Who provided support? (examples: employment agencies, teachers, friends…)
• What sort of support – was it providing them with information, with guidance, help with problem solving, mentoring or  access to learning? (here, it might be useful to give some ideas e.g. employment agency,
• how and where did they get that support – in school, in social settings, in work?
• How did it help – or did it not?
• What motivated them to get support?
• What kind of support would they have liked to have/ did they miss?

Information and Communication Technologies

• Did they use the internet for support in transitions?
• If so what did they use it for?
• What software did they use e.g. Google for searches, forums, web sites, social networks?
• What support did they find best for them?
• Which other internet tools can they think of/ do they know that can be supportive
• How proficient would they say they are in using the internet?
• What advice would they give us in developing the project?

3.2 Analyse research data and identify persona set

Review all the research data and look for patterns in attitudes and behaviours. For example, if you interviewed people about travel, you might find patterns like users who are price driven as opposed to quality driven, users who travel frequently as opposed to infrequently, and users who prefer to research their holiday rather than asking others for suggestions.

Whilst listing these patterns, you will begin to see clusters of attitudes and behaviours that make up different personas, such as the frequent traveller that is skilled in researching holidays and finding the best prices. This persona is motivated by keeping the cost of each holiday down so they can travel more in the future. The persona’s goal is to go on as many holidays as possible.

Once you have defined these clusters of attitudes and behaviours, give each persona a brief description, such as ‘independent traveller’ or ‘bargain hunter’. There is no ideal number of personas, however try to keep the set small. Three or four personas work as effective design tools, whilst over ten personas may introduce the same confusion as a large user requirements document.

This means ideally you should try to talk to ten or so people in order to gain enough evidence for your persona. This could be through a focus group, through formal interviews or though informal chats.

3.3 Writing personas

Start writing the personas by adding details around the behavioural traits. Select details from your research, such as working environment, frustrations, relationships with others, skill level, and some demographics. Give each persona a name.

Here are some more tips to follow:

• Keep your personas to one page, so they remain effective communication tools and can be referred to quickly during design discussions.
• Add personal details but don’t go overboard.
• Include goals for each persona. This can include experience goals as well as end goals.  An experience goal could be as simple as  ‘not to look stupid’, whilst an end goal would be ‘remain informed about the company’.

Once your personas are written, review them to ensure they have remained realistic and based on your research data. Check that you have a manageable number of personas, and if two personas seem close in behaviours and goals, see if you can merge them into one persona.

References

Bruner, Jerome S (1996) The Culture of Education. Cambridge, Mass.: Harvard University Press,

Calabria T, (2004) An introduction to personas and how to create them, http://www.steptwo.com.au/papers/kmc_personas/index.html

Seely Brown J, Story Telling, http://www2.parc.com/ops/members/brown/storytelling/JSB.html

I have been invited to deliver a keynote presentation at the PLE 2010 conference in July in Barcelona. And the organising committee has asked each of the keynote speakers – the others are Alec Couros, Ismael Peña Lopez and Jordi  Adell to make a short video or slidecast about their presentation. So here is my contribution – hope you like it.

Danah Boyd writes a well timed blog post reporting on the Pew Research Center’s Internet and American Life Project who have released a report entitled “Reputation, Management, and Social Media” . The blog appeared on the same day that Facebook announced its latest tweaking on their privacy settings, a move already denounced as inadequate by privacy campaigners. The UK group Privacy International said “the latest changes merely correct some of the most unacceptable privacy settings on the site. Very little has changed in terms of the overall privacy challenge that Facebook and its users need to navigate.”

The Pew Internet survey found that young adults are more actively engaged in managing what they share online than older adults. 71% of the 18-29s interviewed in August-September of 2009 who use social network sites reported having changed their privacy settings (vs. 55% of those 50-64).

Danah Boyd comments:

Young adults are actively engaged in managing their reputation but they’re not always successful. The tools are confusing and companies continue to expose them without them understanding what’s happening. But the fact that they go out of their way to try to shape their information is important. It signals very clearly that young adults care deeply about information flow and reputation……

Much of this is because of digital literacy – the younger folks understand the controls better than the older folks AND they understand the implications better. …. This is also because, as always, youth are learning the hard way. As Pew notes, young adults have made mistakes that they regret. They’ve also seen their friends make mistakes that they regret. All of this leads to greater consciousness about these issues and a deeper level of engagement.

From my own experience young people do care. And they spend considerable time managing their Facebook accounts – tweaking settings, editing and deleting comments and especially editing tags to photos of themselves. However, this is not so much because they are concerned with their long term reputation and the repercussions of access by potential future education institutions or employers. It is because their digital image is part of their everyday image of themselves as they present it to others – and in that way part of the process of growing up. Identities are dynamic and always changing. Identities also face both ways – outwards and inwards. Young people often suffer considerable angst over their digital image. And it is little point saying that they can choose to delete their accounts or that they shouldn’t complain about a free service. Facebook, for better or worse, is a central focus of present youth culture. To opt out is to opt out of that culture.

Danah Boyd summarises key messages from the Pew Internet report:

• Young adults are still more likely than older users to say they limit the amount of information available about them online.
• Those who know more, worry more. And those who express concern are twice as likely to say they take steps to limit the amount of information available about them online.
• The most visible and engaged internet users are also most active in limiting the information connected to their names online.
• The more you see footprints left by others, the more likely you are to limit your own.
• Those who take steps to limit the information about them online are less likely to post comments online using their real name.
• More than half of social networking users (56%) have “unfriended” others in their network.
• Just because we’re friends doesn’t mean I’m listening: 41% of social networking users say they filter updates posted by some of their friends.
• Young adult users of social networking sites report the lowest levels of trust in them.

• Young adults are still more likely than older users to say they limit the amount of information available about them online.
• Those who know more, worry more. And those who express concern are twice as likely to say they take steps to limit the amount of information available about them online.
• The most visible and engaged internet users are also most active in limiting the information connected to their names online.
• The more you see footprints left by others, the more likely you are to limit your own.
• Those who take steps to limit the information about them online are less likely to post comments online using their real name.
• More than half of social networking users (56%) have “unfriended” others in their network.
• Just because we’re friends doesn’t mean I’m listening: 41% of social networking users say they filter updates posted by some of their friends.
• Young adult users of social networking sites report the lowest levels of trust in them.

The issue is no longer one of digital literacy awareness. Young people are aware. Their frustration is that Facebook does not listen to their concerns.