I am still interested in experimenting with different formats for conference presentations. Of course the call for contributions and formats for different conferences will limit the possibilities (as often does the design of the conference environment). The European Conference on Educational Research offers the possibility for workshops but, in may experience, there are very few workshops and all too often it is difficult to tell the difference between a paper sessions and a workshop sessions.

This year I submitted a proposal for a workshop around the G8WAY project on educational transitions. This was the proposal:

” A major characteristic of European societies is the rapidly growing differentiation of educational pathways, opportunities and biographies. This increase in complexity  requires great effort from learners into initiative taking, creativity, problem solving, risk assessment and decision taking. Through the past years various structures have been developed in order to support students in mastering educational transition. However they have been often formulated in an institutional perspective, discounting learners’ experience and creativity skills as well as new opportunities of technology enhanced learning.

The research workshop is based on the European Commission funded G8WAY project. G8WAY is based on the idea, that the growing availability of web 2.0 tools allows for bridging this gap through learner centred and connective approaches, with a chance to more effectively manage educational transition. Thus, G8WAY is developing web 2.0 enhanced learning environments, which will enable learners to reflect and develop creativity potentials and transitional skills in the light of self and others’ learning experience, made visible through a variety of media sets and PLE tools, each of them designed to meet the requirements of transition envisaged, and all of which are mapped into one single pedagogy framework.

G8WAY is producing 3 transition scenarios:

1. school to work and
2. general to higher education.
3. Higher education to work

For each of the scenarios a problem oriented concept and case based reasoning method will be developed and embedded into a web 2.0 learning environment to facilitate reflection, case based reasoning and experimental learning on self and other’s learning experience across different educational contexts and towards the development of transitional skills. To this purpose G8WAY will develop web 2.0 learning environments combining a variety of media sets and ICT enhanced learning tools, which are connected through a single pedagogy framework.

The research workshop is intended to form an active part of the G8WAY project, allowing connection and input from the wider educational research community to the projects work and outcomes.

This will involve collaborative exploration of a series of interlinked issues:

• What are the issues in transitions between education institutions and between education and work
• What competences are required to deal with transitions
• How can these competences be acquired
• How can informal learning be facilitated to bridge scaffold transition processes
• How can thinking & reflection, conversation & interaction, experience & activity or evidence & demonstration be supported in transition scenarios
• How can we use Web 2.0 and social software to support transition processes
• Where do learners gain support from teachers, trainers or peers in managing their own learning for transition
• What roles could Personal Learning Networks or Personal Learning Environments play in transition processes”

It all sounded very fine when I wrote the proposal last January. But the proposal didn’t require me to say HOW i was going to design and run the workshop. I only had one and a quarter hours and to make it worse the workshop was scheduled for the final confernce session – after lunch on a Friday afternoon. What I wanted to do was to go beyind brainstrorming or group work around teh main ideas of the project and inclove particpants in the ongoing research of the project.

The G8WAY project has been undertaking a series of ‘case studies’ of transitions, based on a  story telling approach. To date we have gathered stories from 60 people, in six different countries. We have published the stories on the G8WAY project web site.  At the present time we have two working groups who are looking at the school to university transition case studies and the university to work case studies with the aim of deriving a limited number of persona. These persona are intended to provide a basis for developing social software to assist young people in educational transitions.

We had about 20 particpants in the workshop. I asked them to work in pairs. each pair was given one of the transition stories and asked to analyse it with respect to:

a) Foregrounded and backgrounding of issues in transition, as told in the case study

b) Possible spaces for intervention to support the transition

And, somewhat to my surprise, everyone not only dived into the work but seemed to enjoy it. Indeed, the only regret was that the time was too short. Backgorund issues and potential rooms for interventionf romt he different case studies included:

• Family pressure – need spaces for empowerment and rethinking of options
• Cultural integration – need for spaces / approaches allowing exploration of intergenerational issues
• Lack of support from colleagues in temporary employment – need for more support in finding appropriate job vacancies
• Instability – need for signposting to professional support
• Unsure of identity = need for peer group contact and communication

Of course, without the original case studies this feedback makes little sense. But there was a genuine enthusiasm and interest form participants both in our work and in the process. This has led me to think if we should not extend the exercise,through our project web site, allowing those who are interested but not a project partner to contribute to the project research. Of course that raises the question of why anyone would want to participate voluntarily in ‘Open Research’? The answer I think lies in the relation between research and learning. Participation in a research project can be a powerful form of learning or professional development.

I am constantly being asked to fill in questionnaires and surveys to support different projects. But seldom does the opportunity for involvement go beyond that. It will require some creativity and imagination, but I see no reason why we shouldn’t start opening up our research to all those interested. And that is not just the obligatory bulletin board for visitors to ask questions or add a comment. It means redesigning the research methodologies and processes to allow others to participate. More to come in a future post….

The autumn conference season is in full swing. One  of my favourites is Online Educa Berlin – this year being held on 2 and 3 December. If nothing else Online Educa is a great social event – a chance to catch up with friends from round the world. Online Educa also organises a series of pre conference workshops on 1 December. and this year we are organising a workshop for the European funded G8WAY project on educational transitions. Whilst there is a fee for many of the workshops, the G8WAY event is sponsored by the project and is free to participants.

The workshop will focus on the issue of how educational transitions can be made easier for young people through Internet-based services (e.g. career advice, information and guidance).

According to the workshop website the importance of helping young people in their quest to find employment is widely recognised and there is growing interest in the potential of technology-assisted learning when it comes to helping young people make the transition from education to employment. However, this area of learning remains in its infancy and throws up a series of issues for policymakers, researchers and practitioners alike.

The European project G8WAY: Enhanced Gateway to Educational Transition is investigating how social software and Web 2.0 applications can be used to help young people in make transitions.

The following key issues will be explored in the workshop:

• What are the challenges of educational transitions – how can young people start a career in recession-hit European societies?
• What is the potential of social software and Web 2.0 tools in the context of transitions?
• What role can careers guidance and support play in this process?
• What is the future of technology-based learning regarding career education?

The active involvement of participants, exchange of expertise and creation and further development of ideas will be the key elements of this pre-conference workshop.

whilst the workshop is free places are limited and pre registration is necessary. If you are going to be in Berlin, don’t miss our workshop.

The introduction of technology Enhanced Learning into institutions or the workplace implies change. This can be difficult to manage. senior and middle managers complain of resistance by staff to change. Many teachers I talk to would like to use more technology for tecahing and learning, but are frustrated by what they see as organisational inertia or the lack of management backing for change.

My colleague Jenny Hughes, has recently written a chapter called ‘Introducing e-Learning – getting started’ to be published in a forthcoming e-book series. The chapter looks at practical steps to introducing e-learning from the position of a senior manager, a junior manager and classroom teacher. As ever we would be grateful for your feedback on this first draft. Does it make sense to you?.

Introducing e-learning – getting started

If you want to introduce e-learning methods into your organisation the way you go about it will be largely determined by the position you hold. We have considered how you may approach it firstly as a senior manager (e.g Head of HRD or a VET school principal) then as a middle manager (e.g a training officer or section leader) and finally as a classroom teacher or trainer.

Senior manager

Before you even consider introducing e-learning, ask yourself why you are doing it – what problem are you trying to solve with it and what do you want to achieve?  Just as important, how will you know that it has been achieved? What are your targets? Over what time period?  Change needs to be measurable.  ‘Introducing e-learning’ is just not specific enough! Do you want to install a complete learning management system including computerized student / trainee tracking, a repository of materials and course content or would you be happy if a handful of creative teachers or trainers got together and started experimenting with social software tools?

• Consult early and consult often – if you force change on people, problems normally arise.  You need to ask yourself which groups of people will be affected by your planned changes and involve them as early as possible. Check that these people agree with it, or at least understand the need for change and have a chance to decide how the change will be managed and to be involved in the planning and implementation. Use face-to-face communications wherever possible.
• Try to see the picture from the perspective of each group and ask yourself how they are likely to react. For example, older staff may feel threatened and have no interest in adopting new technologies.  The staff who teach IT often consider that e-learning is really under their remit and resent the involvement of other staff in their ‘territory’.   Another very sensitive group will be your IT technicians. They can make or break your plans by claiming they ‘cannot support’ this or that and raising all sorts of security issues and other obstacles.
• Although you may be enthusiastic about e-learning try not to be too zealous – this is not sustainable in the long term. The idea is to convey your enthusiasm and stimulate theirs rather than hard selling e-learning. If you do, people will nod their acceptance then completely disregard it thinking this is yet another of those initiatives that will go away in time. Change is usually unsettling, so the manager, logically, needs to be a settling influence not someone who wants to fire people up with his own passion thinking this will motivate them.

• Think carefully about the time frame. If you think that you need to introduce e-learning quickly, probe the reasons – is the urgency real? Will the effects of agreeing a more sensible time-frame really be more disastrous than presiding over a disastrous change? Quick change prevents proper consultation and involvement, which leads to difficulties that take time to resolve.
• Think about the scale. Are you going for a top down approach which may be standard across the institution and include a Learning Management System and a Learning Content Management System? Or are you going to stimulate small scale explorations in the classroom with a few interested teachers and try to grow e-learning organically?
• Avoid expressions like ‘mindset change’, and ‘changing people’s mindsets’ or ‘changing attitudes’, because this language often indicates a tendency towards imposed or enforced change and it implies strongly that the organization believes that its people currently have the ‘wrong’ mindset.
• Workshops, rather than mass presentations, are very useful processes to develop collective understanding, approaches, policies, methods, systems, ideas, etc.
• Staff surveys are a helpful way to repair damage and mistrust among staff – provided you allow people to complete them anonymously, and provided you publish and act on the findings.
• You cannot easily impose change – people and teams need to be empowered to find their own solutions and responses, with facilitation and support from managers. Management and leadership style and behaviour are more important than policy and sophisticated implementation  processes and. Employees need to be able to trust the organization.
• Lead by example – set up a Facebook group as part of the consultation process, use a page on the organization website to keep people up to date with planned changes, use different media to communicate with staff, make a podcast of your key messages and publish it on YouTube

John Kotter, a professor at Harvard Business School has designed the following eight step model, which we think is really useful so we have included it in full.

• Increase urgency – inspire people to move, make objectives real and relevant.
• Build the guiding team – get the right people in place with the right emotional commitment, and the right mix of skills and levels.
• Get the vision right – get the team to establish a simple vision and strategy, focus on emotional and creative aspects necessary to drive service and efficiency.
• Communicate for buy-in – Involve as many people as possible, communicate the essentials, simply, and to appeal and respond to people’s needs. De-clutter communications – make technology work for you rather than against.
• Empower action – Remove obstacles, enable constructive feedback and lots of support from leaders – reward and recognise progress and achievements.
• Create short-term wins – Set aims that are easy to achieve – in bite-size chunks. Manageable numbers of initiatives. Finish current stages before starting new ones.
• Don’t let up – Foster and encourage determination and persistence – ongoing change – encourage ongoing progress reporting – highlight achieved and future milestones.
• Make change stick – Reinforce the value of successful change via recruitment, promotion, new change leaders. Weave change into culture.

Middle managers

As a middle manager, in some ways you are in the most difficult position if you want to introduce e-learning methods in your classrooms or workplace as you have to convince both those above you and below you. Convincing senior managers is usually fairly easy to start with if you present them with some concrete benefits of using e-learning in a specific context and tell them that in the first instance it will not cost anything. For example, telling management that you are going to get your first year building apprentices to set up a wiki around new materials or record their work experience on a blog and that there are no cost implications is very unthreatening whereas announcing that you are going to introduce e-learning across your department is going to raise all sorts of concerns.

The important thing is that once you have done something, share the success stories with your senior managers – get them to listen to the podcast your apprentices made or invite then to join your engineering students’ Facebook group.  This reassures them they made the right decision in allowing you to get on with it and actively engages them in the process. It is then much easier asking for extra money for a vid cam to improve on the audio podcasting than it would have been without any concrete outcomes.

A lot depends on how familiar your senior managers are with e-learning technologies and pedagogies and whether they are promoting it, indifferent or actively against the ideas.

If they are lacking in knowledge, one of your jobs is to educate them and the best way of doing this is to do some small scale stuff (such as the things suggested above) and show them the results. Make a clear, simple but well produced slide presentation explaining what you want to do and the benefits it will bring. Don’t send it to them as an email attachment – upload it to Slideshare and send them the link. In this way you are ‘training’ your managers in the use of e-learning –  don’t miss an opportunity!

If you do need extra resources, set out a clear proposal showing what is capital cost (such as hardware) and what is recurring revenue cost (such as broadband connection). Make sure you cost in EVERYTHING (see list above) – there is nothing designed to infuriate senior management as much as a proposal that is deliberately under-costed to increase its chances of approval then to find out after implementation has started there are extra costs which, if not met, waste the rest of the investment. Of course, this is true of any proposal but investment in e-learning seems particularly prone to escalating and ‘hidden’ costs.

When it comes to dealing with the people below you, the same rules apply as those set out for senior managers. To these we would add one or two specific ideas.

• Begin with a grass roots approach
• Start where you have most chance of success. – Find out who in your section or department is interested in e-learning or is confident about using ICT. Encourage and ‘grow’ these people and make sure you reward them in some way. (This could be a few hours non-contact time to develop some e-learning materials or chance to go to a training course, conference or visit. )
• Talk about the successes at staff meetings.  Most people will see e-learning as yet more work for which there is no payback – you have to motivate them in some way.
• Find a vocal group of beta testers
• Don’t set strict rules – encourage exploration and experiment
• Create opportunities for staff to look at e-learning being used effectively. This could be visits to other VET schools or training centres, (real or on-line), YouTube videos or practical training sessions – the best are those where they leave with e-learning ideas or materials or other products that they can use immediately in their classroom or work place.
• Encourage staff to join in on-line forums or open meetings about e-learning. If they are not confident to start with, it is perfectly OK to ‘lurk’ in the background occasionally. www.pontydysgu.org is a good site for finding out about on-line events for trainers

• Hold informal training sessions and encourage the use of microblogging as a back channel during training
• Constantly monitor feedback and make changes as needed
• Communicate the stories behind e-learning e.g How did social software start? What made Twitter happen? Will Facebook survive?

Teachers / trainers

If you are an individual teacher or trainer it can be very daunting trying to introduce e-learning into your teaching if you are working in an organisation where there is no experience or culture of e-learning. You cannot change this easily from your position. The best way of influencing things is to just try something out in your own classroom. You are definitely better starting off with some simple web 2.0 based activities as these have no cost implications. Choose this activity carefully – think of any objections that could be raised, however ridiculous. For example –

A Facebook group? – Facebook is banned or even firewalled because staff and trainees waste too much time on it.

A skype video interview between a group of apprentices and a skilled craftsman? – IT support section will not let you access Skype, (which uses a different port, which they will have closed and will not open for ‘security reasons’)

Sharing bookmarks using del.icio.us ? – the students will use it to share porn sites.

An audio podcast may be a good start if you have enough computers with built in mics and speakers or access to a mic and a recording device like an i-pod. Setting up a group wiki around a particular theme is also difficult to object to. Another possibility is to get trainees blogging (For detailed instructions on how to do all this, look at the Taccle handbook)

If you are lucky, you may find that your managers are just glad that someone is interested and give you the freedom to operate. There are very few who will actively prevent you as long as it does not cost them time or money, although you may find that some other staff have a negative attitude.

From this base you can gradually build up a small informal group of like-minded teachers to share ideas or swap materials.  A group of teachers will also have more influence. Make sure any positive outcomes are disseminated, preferably show casing trainees’ work.

One good way of doing this is to print out a list of guest log-ins and passwords to anything you are working on (e.g a wiki) or the url to web pages where your trainees are publishing work. Add a brief explanation and stick it on the wall as well as routinely sending it by email to other staff in your section ‘for information’. This has the double benefit of keeping what you are doing transparent and also makes some people curious enough to click on the hyperlink.

Invite other teachers along to your classroom when you know you will be using e-learning or invite them to drop in to your group meetings.

You will also need to introduce the idea of e-learning to your trainees.  Although many of the younger students will need no convincing, it can be difficult with older workers who may have a very fixed idea of what constitutes ‘training’ or ‘learning’.  Make sure that the first time you introduce a new application to a group that you allow enough time to explain how the technology works and time for them to familiarize themselves with it using a ‘test’ example before you start. For example…”let’s all try setting up a wiki about things to do with Christmas  / the World Cup / the best pubs in …” before you get onto the serious stuff.

For some time, I have been working at developing a Technology Enhanced Boundary Object (TEBO) to help Careers Advisers (PAs) understand Labour Market Information (LMI). But I am increasingly interested in how we can access and visualise live LMI as part of the careers advice process. These are notes I have written about the idea.

What is linked data?

The Web enables us to link related documents (from linkeddata.org). Similarly it enables us to link related data. The term Linked Data refers to a set of best practices for publishing and connecting structured data on the Web. Key technologies that support Linked Data are URIs (a generic means to identify entities or concepts in the world), HTTP (a simple yet universal mechanism for retrieving resources, or descriptions of resources), and RDF (a generic graph-based data model with which to structure and link data that describes things in the world).(Tom Heath, including excerpts from Bizer, Heath and Berners-Lee (in press))

What is the relationship between Linked Data and the Semantic Web?

Opinions on this topic differ somewhat, however a widely held view is that the Semantic Web is made up of Linked Data; i.e. the Semantic Web is the whole, while Linked Data is the parts. Tim Berners-Lee, inventor of the Web and the person credited with coining the terms Semantic Web and Linked Data has frequently described Linked Data as “the Semantic Web done right.”

Using Linked data with Careers PAs in the UK

Though the MATURE project we have undertaken extensive research and consultation with PAs in different Connexions companies including in England and Wales around the use of Labour Market Information in Careers Advice, Information and Guidance. Work undertaken through the project has aimed to allow research and easy access to documentation around different careers including LMI. We are also aware that all LMI requires interpretation – s stage of knowledge maturing – and one aim has been to allow easy forms of interpretation though tagging etc. A second aim has been to allow the development of an organisational knowledge base through sharing the results of LMI research. LMI is based on various data, collected by different government agencies and by for example the sector skills councils. In the past access to this data has been restricted. Additionally it requires considerable knowledge and skills to be able to manipulate and interpret large data sets. Inevitably much of the interpetation is over generalised and is frequently out of date.

Open Data

In autumn of 2009, a new web site was launched in the UK based on an initiative by Tim Berners Lee and Nick Shadbolt. Data.gov.uk seeks to give a way into the wealth of government data. As highlighted by the Power of Information Taskforce, this means it needs to be:

• easy to find;
• easy to license; and
• easy to re-use.

The aim is to publish government data as RDF – enabling data to be linked together. The web site says their approach is based on:

• Working with the web;
• Keeping things simple: we aim to make the smallest possible changes that will make the web work better;
• Working with the grain: we are not looking to rebuild the world. We appreciate that some things take time; others can be done relatively quickly. Everything has it’s own time and pace;
• Using open standards, open source and open data: these are the core elements of a modular, sustainable system; and
• Building communities, and working with and through them (both inside government and outside).

The new UK government has committed itself to backing this initiative and increasingly local government organisations are providing open access to data. Many of the key data sets for LMI are available through the data.gov.uk site including time series data on employment in different occupations, average earnings, job centre vacancies (at fine grained local office level and over a 10 year time series), qualifications, graduate destinations etc. along with more generalised but critical data such as post codes. All data can be queried in real time through a SPARQL interface.

Thus there is considerable potential to run queries and provide linked data providing valuable Labour Market and Careers information.

For instance:

A post code or location based query around a particular occupation could reveal:

• the average pay for that job
• job centre vacancies in that job over the past at a local level

By querying external databases this could be extended to include:

• iCould videos about that career (there are something like 1000 high quality videos available)
• Job description along with required qualifications

Where xcri course information data is available the app could provide information on local courses related to that career (Note – xcri data standard compliance is patchy in the UK).

Maturing Knowledge – the role of the PA

Whilst this system would be a great advance on anything presently available, it is not perfect. LMI data still requires interpretation. For instance job centre data has a known bias towards public sector employment, lower paid jobs and short term employment. The search only covers past data and may not reveal longer term labour market trends. Thus ideally following such a search the PA would be able to add brief notes before saving the search. These overall results could then be packaged to sent to a client as well as stored within the organisational system. To use the new information and knowledge sources being made available through the Careers Project requires new interpretation skills on behalf of the PAs. Thus the development of a linked data app would also be accompanied by the development of the TEBO which aims to provide informal learning for PAs around using LMI

Visualisations

Although a early version of the system might well be text based, it would enhance data interpretation to provide visualisations of the data.It may be possible to do this dynamically using for instance APIs to the IBM Open Source Many Eyes application.

The definition of digital literacy is constantly evolving with a steady movement away from technical competences to an understanding based on social interactions. I like this latest interpretation from the Futurelab Handbook: Digital literacy across the curriculum (via Matt Lingard). However I wonder if there aren’t a couple of things missing. First is the issue of digital identities. Of course you could say that digital identities is all of the above. Bu8t I think that at the present time the ability to manage digital identities is one of the most critical issues facing young people. And I wonder if sharing should also be there. Sharing is a little differejnt than collaboration. Knowing what to share with who and for why is key to understanding the use of the social web.

Finally I wonder how long we can persist with the term digital literacy. The use of technologies is becoming so intertwined with young people’s daily life that it may be said to be just a part of literacy. Perhaps the only reason to persist with the distinction is to help the education system catch up in their understanding of this.

The next in a series of case studies of young people in educational transitions. Yesterday we looked at Kat who although still not having secured her goal of studying for a doctorate in Zoology, was never the less successfully managing her life and learning.

Today we look at a contrasting case – Marie. Marie is struggling to complete her degree, has been rejected from a teacher training course and has little idea of what she wants to do. She is unable to move out from her parenets house as she is short of money. Not only does she not know what job to go for but she has liitle idea of how to find out. This is compounded by poor and limited advice from her university. As an end result her personal esteem is very low. As our meeting notes say “Not confident, no explanation of her failures, disoriented.”

Sadly people from different countries saw the case study as more of a typical perosna than a case on its own. In terms of impact on design of the proposed project platform it was suggested we need:

• A space to bring learners together with experienced practitioners
• Provision for online mentoring
• A referral service to other professionals and resources

And the following Web 2.0 tools were suggested:

• A diagnosis/self assessment tool
• A tool to tell her what makes her happy
• A tool to tell her what her interests are
• Descriptions of  jobs and supporting videos
• Tools to match your interests with a career

Case study: Marie

Motto: Good things come to those who wait.

Demographic and biographical Characteristics
Marie is 21 and female. She lives at home with her parents who are both teachers. She enjoys spending time with friends and is looking forward to getting her own house with her boyfriend as soon as she can afford to.
Transitions
Educational and transitional pathways:
Marie is in the final term of her three year Graphic Design degree. She works as a volunteer in her local primary school every Wednesday afternoon teaching art. She thinks that she would like to become a primary school teacher but is open to alternative career suggestions. She recently applied for a position on the Graduate Teacher Placement scheme with full backing from the school but was unsuccessful. There are no PGCE courses in primary education locally and Marie is financially constrained to living with her parents whilst she is a student. She thinks that she will be able to get part time work in September as a classroom assistant in the school she has been volunteering in, the work is low paid and would not be sufficient to allow her to move away from the family home but might give her an advantage if she re-applies for the GTP course next year. In the meantime she is considering freelance work in illustration or design but does not have the computer skills, business knowledge or confidence to set up her own company or advertise her work on the internet.

Motivations and Strategies: Since having her GTP application rejected Marie’s confidence is low, she did not receive feedback from the application process so is unaware whether it was age, lack of experience, competition or that the panel thought she was unsuitable for a career in teaching which caused her to be rejected. She has since focussed her efforts on completing her degree but is unsure what to do next. Some of her ideas include sending samples of her work to publishers and creating artwork to sell on-line. In September she will be able to earn some money at the school but she wonders whether this is the best use of her time as she is not confident about re-applying for the GTP scheme. She does not feel that her computer abilities are good enough to enable her to find a job in the Graphic Design industry although she likes the idea of being self employed. Her university lecturer has suggested that she looks into designing media layouts for print and tv broadcasting but Marie is not sure how to get into this sort of career or if this type of job really exists.

Ad hoc learning scenarios
Despite the university holding computer workshops, Marie felt that the start level of the classes was already higher than she was confident with so she soon fell behind. Over the summer break, she invested in her own computer and spent time becoming familiar with the design software. She also called on her peers to teach her how to use different packages. In this way she built up her skills base to a level which allowed her to complete the course. She still avoids using design software as much as possible and uses her creativity to overcome her lack of knowledge. For example, rather than create a design on the computer she will draw it by hand and scan it then use the software to edit it.

Support Services used
Marie has received careers advice from the university but this was focused on careers in the graphic design industry. One of her university modules required her to produce a “creative” C.V., business card, letter-headed paper and compliments slip, all of which will be useful if she does pursue a career in Graphics. She has had little guidance about other careers and did not seem to be aware of the many careers services which already exist in the UK. She relies very heavily on her family and close friends for careers advice which is reflected by her interest in the teaching profession.

Learning type:
Self-directed learning: Marie will usually find her own way to do things, often spending longer than necessary perfecting computer skills or creating a solution to her problem which completely avoids using the skill she is lacking.
Peer learning: When she really cannot find a way around a problem, Marie will ask for help from her peers or family.

Information and Communication Technologies
Marie uses facebook to communicate with peers and discuss design projects. She uses Skype and msn to connect with friends and family and she occasionally emails her lecturers.

She says she would find it useful if she were to be put in contact with more experienced designers both those with their own businesses and those working for larger companies. Many of these tools already exist but she had never heard of networks such as “Linked In” nor seen any of the careers websites available. She would definitely benefit from being introduced to a wider range of web2.0 tools or at least being made aware of the possibilities. If she chooses to follow the self employment route she thinks that she would need to be able to create a simple website and advertise her products, some basic business knowledge would also be beneficial. These are all skills that could be learned on-line if she was pointed in the right direction.

Yesterday I wrote about the perosna methodology we have been trying out in the European G8WAY project on educational transitions. At the recent project meeting in Bucharest we split into groups to look at some on the initial interviews which have been carried out. I presented two interviews, undertaken in the UK by Angela Rees from Pontydysgu.
We had been asked to look at the interviews and discuss:

1. What is the most relevant learning event of the case?
2. Is this learning event only relevant in its national context or there features common to different countries?
3. How we can make use of this learning event in relation with:

• Benefits for young people (What kind of support can we provide?)
• What is the impact on the proposed project Web 2.0 platform?

In this post, I will present Kat. In our discussion we consiered Kat to be almost a persona in herself, with a little further analysis added to the case study. Kat is focused on what she wants to do and an accomplished self directed learner. She learns from courses, from different jobs she undertakes, from the internet from reading and from her own research. We noted that transition is becoming more and more a permanent or overlapping state. Kat is constantly learning and her life appears a long period of transition with shorter periods of more intense transition occuring from time to time.

In terms of the potential of Web 2.0 to support Kat in her transition she lacks web tools to present her knowledge, research and achievements. Kat also explains that she spends much time searching for potential PhD opportunities. It seems somewhat surprising that noone has thought to develop a portal to allow easy access to such opportunities (or have they?). Kat might also benefit from the provision of e-guidance or e-counselling.

The project partners felt the case study to be relevant for their own countries (Portugal, Greece and Sweden). In fact Kat might be seen as following the typical career of a modern international researcher!

Kat,

Case Study

Motto: Life is what happens while you’re busy making other plans!

Demographic and biographical Characteristics

Kat, 29, female, comes from a well educated background, she is currently living alone in rented accommodation in France. Kat finds herself moving house frequently between London, France, Spain and her family home in Newcastle in order to take advantage of short term work placements as they arise. She enjoys the arts, always has her nose in a book and has an extensive, global network of friends and acquaintances.

Transitions

Educational and transitional pathways:

After graduating from her first degree in Zoology in 2003, Kat has been opportunistic in her method of finding field work, relying on contacts, friends of friends and recommendations.

“The issues I faced were gaining relevant experience to work in my chosen field, although that’s probably an issue specific to ecologists/biologists. I found it wasn’t too hard to get a job, but said jobs were little or no paid field assistant positions. My university lecturer helped me to find my first job, after that it was various contacts I made along the way. I’ve still not decided what I want to be when I grow up!”

This has lead her from the extremes of studying meercats in the Kalahari to birds on Skomer Island. Because of the nature of project work, Kat finds it difficult to find employment all year round. Her long term ambition is to study for a pHd and so lead her own research projects. With some fieldwork and research experience behind her Kat decided that the best way to pursue her dream was to return to Academia, she graduated with an MRes from Imperial College London in 2008 and has since been in a transition period waiting to be accepted onto a pHd. During this time she has been applying for pHd courses in her specialist area and working as an office temp in between taking on temporary research positions. She thought that the Masters level qualification combined with her research experience would give her an advantage in gaining a PhD placement.

Motivations and Strategies: Kat is quite particular about the type of research she wants to do, as such she has limited her search for a doctorate to universities which she perceives to be good. She also has a clear idea of the specific area in which she wants to work. She would rather wait to be accepted to study her own research proposal than compromise her ideals and spend four years working in an area that does not interest her, even if it would mean her being able to lead her own research sooner. She thinks that it is more beneficial to her to work on short term field work jobs in the meantime in order to make more contacts and keep her research experience current.

Ad hoc learning scenarios

The diverse nature of field work means that every six months or so, Kat embarks upon a new project and has to learn a new set of skills from scratch. Examples of this are identifying species of trees or birds, tracking, capturing, tagging and weighing animals, learning to use different laboratory management tools and data entry systems which are unique to the project. The work is very hands on, she says that it would not be possible to learn the skills as part of an on-line training course.

Support Services used

Lecturers and tutors on her first degree course passed on email addresses of researchers working in Kat’s areas of interest, from these few contacts she has built up her own network of potential employers and project supervisors.

Learning type:

Two main ways of learning are detectable:

Learning from practical experiences: Kat learns new skills on the job, now that she is becoming a more experienced researcher, she also finds herself supervising and teaching skills to the less experienced project workers.

Self-directed learning: Kat will find relevant research papers on the internet and also borrows books from the library. She also uses e-books, particularly when she is working outside of the UK.

Information and Communication Technologies

Much of Kat’s networking has been done via email, she also keeps in contact with colleagues via Skype. She uses websites to search for biology PhDs and field assistant positions.

“ I tended to use those websites more just for browsing to look for job adverts rather than creating a profile and finding people with similar interests. People with similar interests tend to be potential competitors for natural science-type jobs & PhDs which are a bit scarce, I imagine a facebook style network might inhibit a free and easy sharing of info and tips on jobs that you’ve seen.

Plus I really doubt that researchers or potential employers would take the trouble to search the site for good candidates. The nature of PhDs and field assistant jobs is that there are so many people wanting them, you just put the advert out there in New Scientist or wherever, then sit back and wait for the applications to flood in.”

She thinks that the most useful web tool would be something that pooled all of the jobs available onto one site,

“kind of like a temping agency who were in touch with every single Life Sciences university department and every ecological organisation in Europe, with details of jobs or field assistants required. You could go to them and say “I have these skills, I’m looking for paid/volunteer work, I’m available from this date” and they could place you in a suitable position. I doubt it’s feasible, as it would be an enormous undertaking but I, for one, would definitely sign up to such a thing. It would take away all the work and the hours and hours spent browsing online for positions.”

She does think that social networking could be useful particularly for putting new graduates in contact with established researchers, however she is very wary of networking with people in the same position as herself because of the fierce competition for jobs and placements.

This week sees another of our mini series of blog posts featuring particular projects or areas of research and development in Technology Enhanced Learning. This series will focus on careers and career transitions, based on a number of different projects in which Pontydysgu is involved.

The EU funded G8WAY project is looking at transitions between school and work, school and university and university and work. It aims to use Web 2.0 and social software to support learners in making those transitions. And of course that raises a series of methodological questions. What issues are effecting young people in transitions? What kind of support do they presently receive? What works and what doesn’t? How do they use information and communication technologies? How do they think such technology could help them? And, in the context of a project involving partners from six different European projects, are the issues raised specific to particular countries or educations systems or are they common to learners in the different countries? Most critically, how do we find out? We need this information in order to start designing software applications which can support young people. Of course we could undertake a large scale survey. But G8WAY has limited resources and is under some time pressure.

After some discussion we decided to undertake a methods based on identifying personas. The initial results are very promising, proving not only a basis for use cases for designing software applications, but also proving a rich picture of the issues facing young people in managing transitions. In today’s post I will outline the methodology we have used. Tomorrow I will publish some of the initial case studies undertaken as part of developing the personas.

Using story telling and perosnas to research transitions: A short guide

1. Introduction – Storytelling and personas as a way of understanding transitions

Scientific. research seeks to draw out key concepts and ideas by abstraction and the application of logic (Bruner, 1996). In a holistic approach to understanding and meaning making story telling and narrative can enhance such scientific enquiry in order to examine actions, intentions, consequences and context. (See: http://www2.parc.com/ops/members/brown/storytelling/JSB.html John Seely Brown: ‘Story telling’ for more on this approach).

A good story should be emotionally engaging, capable of application in different contexts and provide a broader framework for understanding generalities, partly because there is a certain looseness of ideas. Generalities in this sense are different from knowledge derived from abstraction: in this case learning and knowledge are the result of multiple intertwining forces: content, context, and community.

Following Brown (op cit), in purposeful storytelling people should get the central ideas quickly and stories should communicate ideas holistically, naturally, clearly and facilitate intuitive and interactive communication. Our intention therefore is use story telling to enable us to imagine perspectives and share meanings about different educational transitions by conjuring up pictures more conducive to a culture of learning and development than a formal analytical presentation which is more in the form of knowledge transmission.

The G8WAY project itself is focused upon an abstraction: processes of transition. Further it fits within the enlightenment tradition of knowledge and learning being forces for good and the path to an improved future, both individually and at a societal level.

Obviously the main focus for the G8WAY project is an analysis of real-world transition practices, resulting in the development of sound general conceptual and pedagogical models for supporting learners in the transition  process and ways to overcome barriers. This approach has considerable value but in order to understand the variety of transition processes and experiences of young Europeans a story telling approach could provide us with a richer background enabling us to develop scenarios and provide social software to support the transition process.

We propose to tell our stories in the form of personas.

2. About Personas

Personas are fictional characters created to represent the different user types within a targeted demographic, attitude and/or behaviour set that might use a site, brand or product in a similar way (Wikipedia). Personas can be seen as tool or method for design. Personas are useful in considering the goals, desires, and limitations of users in order to help to guide decisions about a service, product or interaction space for a website.

A user persona is a representation of the goals and behaviour of a real group of users. In most cases, personas are synthesised from data collected from interviews with users. They are captured in one to two page descriptions that include behaviour patterns, goals, skills, attitudes, and environment, with a few fictional personal details to make the persona a realistic character. Personas identify the user motivations, expectations and goals responsible for driving online behaviour, and bring users to life by giving them names, personalities and often a photo. (Calabria, 2004)

Personas can be based on research into users and should not be based purely on the creator’s imagination. By feeding in real data, research allows design teams to avoid generating stereotypical users that may bear no relation to the actual user’s reality.

Tina Calabria (2004) says personas are relatively quick to develop and replace the need to canvass the whole user community and spend months gathering user requirements and help avoid the trap of building what users ask for rather than what they will actually use.

Here is a sample persona created by the Seventh Framework MATURE project looking at strategies for knowledge development and learning by careers advisors. This may be helpful to you in creating Personas or you can just skip to the next section.

Name

Andrew

Motto

No idea how I learned that – it just happened!

Education and professional background

Andrew has gained an off-the-job postgraduate qualification in career guidance, together with an employment based National Vocational Qualification Level 4 in information, advice and guidance (IAG).  Additionally, organisational training also formed part of his induction.  As part of his on-the-job training, there were opportunities to visit employers and research different sectors of the labour market.

Role / degree of standardization

Andrew has been working as a careers adviser for the last 3 years.  There is little standardisation to his work as has to react to the needs of the clients.

Workplace / colleagues

He works in one secondary school helping young people with career decisions ensuring that they have the skills to make informed decisions. When not in school, he works in an open administrative central office with his laptop – hot-desking.

Learning

Andrew likes to learn and is keen to find out more about different websites which can help him further his knowledge of the local labour market.

Knowledge

Andrew has to continuously acquire knowledge in the form of national, regional and local labour market information.  This includes: education, training and employment opportunities; occupational trends and forecasts; information on local employers etc. Over the last 3 years, Andrew has gained a significant amount of local knowledge about the labour market and the education, training and employment opportunities available.  This knowledge has not be gained through any conscious process or training.  It was considered as ‘something you get to know’.  As a new employee, Andrew asked questions of his colleagues to gain this information and knowledge.  By reading internal communications sent by email and local newspapers he has been able to gain knowledge about the local labour market, which is central to his role, exemplifying his title as a knowledge worker.

Content types

He primary uses office software, email, the internet, organisation management information systems.  Information can be received in both electronic and hard copy.

Structures

Information on clients is stored on a national MIS maintained by the organisation.  Local intranets are available for storing and retrieving information.

Problem solving and other knowledge routines

The internet has become a valuable resource for researching and developing knowledge of the local labour market and the available opportunities.  A favourite website, Planit Plus, has information on local opportunities and labour market information (LMI) and is often utilised.  Email communication for colleagues also ensures that he is aware of current opportunities for training and employment in the local area.  This soft data is vital to his work and needs to be continuously updated.  Due to work pressures, he believes that in the current work climate there is little time to undertake employer visits to gain (and develop) knowledge about local employers.  Time to research different sectors and gather LMI for analysis and synthesis is restricted and considered a luxury.  Advantage is taken any opportunity presenting itself. Andrew recognises that he would value more time to develop his local knowledge by not only supplementing it with hard data, but also by returning to knowledge development methods used during his training and induction within the organisation.

Reaction to requests from colleagues

Requests for colleagues are normal by email and are usual a general query to see if he knows a particular piece of information.  As a new employee, Andrew asked questions of his colleagues to gain this information and knowledge.  By reading internal communications sent by email and local newspapers he has been able to gain knowledge about the local labour market, which is central to his role, exemplifying his title as a knowledge worker.

Communication strategy / approach to knowledge sharing

Serendipitous knowledge maturation – Knowledge sharing and maturing is ad hoc and haphazard. Knowledge typically developed and shared as part of a development process for a product or service within the organisation or as part of training. Over the last 3 years, Andrew has gained a significant amount of local knowledge about the labour market and the education, training and employment opportunities available.  This knowledge has not be gained through any conscious process or training.  It was considered as ‘something you get to know’.

Formal training

He regularly has the opportunity to attend training courses run by the organisation and has regular review sessions with a line manager.

Important tools

Office tools, internet (including Planit Plus, organisational website), email, MIS

Motivation / drives / interests

Andrew is sceptical about some applications of IT and does not like to rely on them for information.  He says it is unprofessional to go to the organisational website with a client to show them some information and then it freezes or is unavailable.

Task management

Andrew has no daily or weekly routine as he is reactive to client needs and requests.  Task are managed by an electronic diary.

Attitude towards technology

He is keen to use technology and sees it as a way forward for many of clients in developing their research skills in locating local education, training and employment opportunities.  Email communication is central to networking and finding out what is happening in the local labour market.

3. Creating personas for G8WAY

3.1 Decide on a research approach

The purpose of the research is to identify trends or patterns in user behaviours, expectations and motivations in transitions to form the basis of the personas. The best ways to gather this data is to talk to people having completed, or are currently undergoing, educational transitions. This might be through individual interviews or through a focus group or group discussion. You should explain to them first the basic aims of the project and that all information gathered will only be used for research purposes and will be anonymised (note in some countries / institutions you may have to get them to sign formal papers agreeing to this). The information we wish to know might include the following. However, this should not be used as a questionnaire. We want to encourage participants to explore around the topic and reveal their motivations, frustrations etc. Therefore it is only a starting basis for the research. Questions should follow the natural course of conversation which is dominated to a great extend by the topics chosen by the participant.

Background

• Age
• Gender
• Educational / work background
• Social background e.g. have they moved away from home, do they work in a group, on their own, if they at school what is their planned future careers, if at university how long have they been there?

Transitions

• What transition are they currently undergoing (or have undergone), including specific details?
• What did they experience during this transition period?
• How did and do they perceive this transition, before and after it happened?
• What went well?
• What were the problems / issues?
• Did they get support – did they ask for support or was it a service available to them?
• Who provided support? (examples: employment agencies, teachers, friends…)
• What sort of support – was it providing them with information, with guidance, help with problem solving, mentoring or  access to learning? (here, it might be useful to give some ideas e.g. employment agency,
• how and where did they get that support – in school, in social settings, in work?
• How did it help – or did it not?
• What motivated them to get support?
• What kind of support would they have liked to have/ did they miss?

Information and Communication Technologies

• Did they use the internet for support in transitions?
• If so what did they use it for?
• What software did they use e.g. Google for searches, forums, web sites, social networks?
• What support did they find best for them?
• Which other internet tools can they think of/ do they know that can be supportive
• How proficient would they say they are in using the internet?
• What advice would they give us in developing the project?

3.2 Analyse research data and identify persona set

Review all the research data and look for patterns in attitudes and behaviours. For example, if you interviewed people about travel, you might find patterns like users who are price driven as opposed to quality driven, users who travel frequently as opposed to infrequently, and users who prefer to research their holiday rather than asking others for suggestions.

Whilst listing these patterns, you will begin to see clusters of attitudes and behaviours that make up different personas, such as the frequent traveller that is skilled in researching holidays and finding the best prices. This persona is motivated by keeping the cost of each holiday down so they can travel more in the future. The persona’s goal is to go on as many holidays as possible.

Once you have defined these clusters of attitudes and behaviours, give each persona a brief description, such as ‘independent traveller’ or ‘bargain hunter’. There is no ideal number of personas, however try to keep the set small. Three or four personas work as effective design tools, whilst over ten personas may introduce the same confusion as a large user requirements document.

This means ideally you should try to talk to ten or so people in order to gain enough evidence for your persona. This could be through a focus group, through formal interviews or though informal chats.

3.3 Writing personas

Start writing the personas by adding details around the behavioural traits. Select details from your research, such as working environment, frustrations, relationships with others, skill level, and some demographics. Give each persona a name.

Here are some more tips to follow:

• Keep your personas to one page, so they remain effective communication tools and can be referred to quickly during design discussions.
• Add personal details but don’t go overboard.
• Include goals for each persona. This can include experience goals as well as end goals.  An experience goal could be as simple as  ‘not to look stupid’, whilst an end goal would be ‘remain informed about the company’.

Once your personas are written, review them to ensure they have remained realistic and based on your research data. Check that you have a manageable number of personas, and if two personas seem close in behaviours and goals, see if you can merge them into one persona.

References

Bruner, Jerome S (1996) The Culture of Education. Cambridge, Mass.: Harvard University Press,

Calabria T, (2004) An introduction to personas and how to create them, http://www.steptwo.com.au/papers/kmc_personas/index.html

Seely Brown J, Story Telling, http://www2.parc.com/ops/members/brown/storytelling/JSB.html

This week is the deadline for applications for Online Educa Berlin. Online Educa may not be the most prestigious of educational research conferences, but it is a great crack. So, I went to make a proposal. Obviously, the Educa people have been giving some serious thought to how to improve the quality of presentations (they are even asking for examples of your PowerPoint slides) And they have a completely new application form which I quite like. It starts off innocuously enough, asking fro a 500 word abstract. Here’s mine – on (no surprises here), Vygosky.

“Pedagogic approaches to e-learning remain problematic. Whilst many researchers have proposed constructivist approaches to learning, in reality there remains a gap between espoused and actual uses of Technology for learning. Technology has tended to be introduced within the present paradigms of educational and institutional organisation and management. Educational technology has focused on the management of learning rather than active learning.

This is the more so when it comes to work based learning where technology has been seen primarily as an extension of exiting training practices.

This presentation will explore research and development vbeing undertaken though a number of European projects including the Research Programme funded Mature project on knowledge maturing and the Lifelong Learning Programme G8WAY project. Both are seeking to develop new pedagogic approaches to learning using social software and web 2.0 – the first for knowledge development and maturing and the second for supporting  young people in educational transitions.

Both projects are seeking to develop and implement Personal Learning Environments  as a new approach to the development of e-learning tools (Wilson et al, 2006) that are no longer focused on integrated learning platforms such as VLEs or course management systems. In contrast, these PLEs are made-up of a collection of loosely coupled tools, including Web 2.0 technologies, used for working, learning, reflection and collaboration with others. PLEs can be seen as the spaces in which people interact and communicate and whose ultimate result is learning and the development of collective know-how. A PLE can use social software for informal learning which is learner driven, problem-based and motivated by interest – not as a process triggered by a single learning provider, but as a continuing activity.

Both projects are also seeking to develop new pedagogic approaches to social learning and knowledge development and sharing.

The presentation will examine the work of the Russian phschologist, Vygotsky, Vygotsky’s research focused on school based learning. He developed the idea of the Zone of Proximal Development (ZPD) which is the gap between “actual developmental level” which children can accomplish independently and the “potential developmental level” which children can accomplish when they are interacting with others who are more capable peers or adults.

In Vygotsky’s view, interactions with the social environment, including peer interaction and/or scaffolding, are important ways to facilitate individual cognitive growth and knowledge acquisition.

Vygotsky also emphasized the importance of the social nature of imagination play for development. He saw the imaginary situations created in play as zones of proximal development that operate as mental support system (Fleer, 2008).

Vygotsky stressed the importance of support for learning through a More Knowledge Other, a teacher or peer, This idea corresponds to the use of Personal Learning Networks to suppoort learning.

The paper will examine how the work of Vygostky, including the idea of scaffolding learning, can be used to develop pedagogic approaches to informal and self motivated learning and how it can assist us in developing learning environments including in the school and in the workplace.”

Then the questions get hard. In addition, they say, teh conference will be focusing on practical outcomes – so all proposals will need to answer four key questions. What did we do> Why? With what results> With what impact? Here is my answer.

“Although this may seem a theoretical presentation it is not intended as such. Instead I wish to make the links between pedagogy and practice in a vivid and radical way..

What did we do?

We researched pedagogic approaches to learning looking in particular at how young people use computers and Web 2.0 for learning and sought to explain, make sense and meanings from this.We went on to design and develop tools for social learning (a PLE) in communities of practice and in the workplace and are currently evaluating the use of those tools. We also established processes of developing ‘mini learning activities’ to scaffold learning within a Zone of Proximal Development. We provided tools to support peer group learning and collaboration. We developed workshops for teachers and others who support learning to explain how to use such a pedagogic approach and to use the tools.We told others about our ideas at Online Educa Berlin!

Why did we do it?

We observed a growing gap between the ways in which young people (and not just young people) use computers for work and for play and for learning and the pedagogic and institutional approaches to education in schools and in the workplace. We looked for pedagogic theories which could support the social construction of learning and learning through Personal Learning Networks and in communities of practice.

We were seeking to develop new pedagogic approaches which could support informal learning and lifelong learning and bring together learning from the school, from home and from the workplace. We wanted to stimulate curiosity and release the creative potential of learners.

With what results?

It is really to early to tell. There is growing interest in our pedagogic approach from researchers and developers. And our early evaluation of designs with users are favourable. Teachers too are increasingly adopting our approach to social land creative learning. We have a number of pilots currently running with early adopters participating. By the time of the conference we will be able to show much more of our work and the results of our trials.

With what impact?

At one level we can point to a high impact. People are interested in our approach to learning. We have many teachers and trainers signing up for workshops. A number of projects are adopting this approach. Evaluation work with enterprises – so called application partners – is encouraging. But the real impact can only be measured over a longer time period. Will  this be just interesting project and research work which never moves beyond a pilot stage or can we change practice on a wider level. We think we can!”

And finally they ask for web references and multimedia! Here you go.

Pontydysgu blogs posts on Vygotsky – http://www.pontydysgu.org/?s=vygotsky

Pontydysgu wiki on Vyrgotsky – http://opendistancelearning.pbworks.com/Vygotsky-Resources

Video of presentation at debate on PLEs – http://www.youtube.com/watch?v=WW9SGNYr37s

Slidecast – PLEs: the future of Learning – http://www.slideshare.net/GrahamAttwell/personal-learning-enviroments-the-future-of-education-presentation

Mature project – www.mature-ip.eu

G8WAY project –  g8way.0u.nt

Here is the other part of the paper on the future of learning environments which I serialised on this web site last week. In truth it is the section I am least happy with. My point is that young people (and not just young people) are using social software and Web 2.0 technologies for work, play and learning outside institutions. Furthermore the pedagogic approaches to such (self-directed) learning are very different than the pedagogic approaches generally adopted in schools and educational institutions. Social networking is increasingly being used to support informal learning in work. The issue is how to show this. there are a wealth of studies and reports – which ones should I cite. And I am aware that there is a danger of just choosing reports which back up my own ideas. Anyway, as always, your comments are very welcome.

Web 2.0 and Bricolage

Web 2.0 applications and social software mark a change in our use of computers from consumption to creation. A series of studies and reports have provided rich evidence of the ways young people are using technology and the internet for socialising, communicating and for learning. Young people are increasingly using technology for creating and sharing multi media objects and for social networking. A Pew Research study (Lenhart and Madden, 2005) found that 56 per cent of young people in America were using computers for ‘creative activities, writing and posting of the internet, mixing and constructing multimedia and developing their own content. Twelve to 17-year-olds look to web tools to share what they think and do online. One in five who use the net said they used other people’s images, audio or text to help make their own creations. According to Raine (BBC, 2005), “These teens were born into a digital world where they expect to be able to create, consume, remix, and share material with each other and lots of strangers.”

Such a process of creation, remixing and sharing is similar to Levi Struass’s idea of bricolage as a functioning of the logic of the concrete. In their book ‘Introducing Levi Strauus and Structural Anthropology’, Boris Wiseman and Judy Groves explains the work of the bricoleur:

“Unlike the engineer who creates specialised tools and materials for each new project that he embarks upon, the bricoleur work with materials that are always second hand.

In as much as he must make do with whatever is at hand, an element of chance always enters into the work of the bricoleur……

The bricoleur is in possession of a stock of objects (a “treasure”). These possess “meaning” in as much as they are bound together by a set of possible relationships, one of which is concretized by the bricoleur’s choice”.

Young people today are collecting their treasure to make their own meanings of objects they discover on the web. In contrast our education systems are based on specialised tools and materials.

Social networking

It is not only young people who are using social networks for communication, content sharing and learning. A further survey by Pew Internet (Lenhart, 2009) on adults use of social networking sites found:

• 79% of American adults used the internet in 2009, up from 67% in Feb. 2005
• 46% of online American adults 18 and older use a social networking site like MySpace, Facebook or LinkedIn, up from 8% in February 2005.
• 65% of teens 12-17 use online social networks as of Feb 2008, up from 58% in 2007 and 55% in 2006.
• As of August 2009, Facebook was the most popular online social network for American adults 18 and older.
• 10-12% are on “other” sites like Bebo, Last.FM, Digg, Blackplanet, Orkut, Hi5 and Match.com?

Lest this be thought to be a north American phenomena, Ewan McIntosh (2008) has provided a summary of a series of studies undertaken in the UK (Ofcom Social Networking Research, the Oxford Internet Institute’s Internet Surveys, Ofcom Media Literacy Audit).

The main use of the internet by young people, by far, is for learning: 57% use the net for homework, saying it provides more information than books. 15% use it for learning that is not ’school’. 40% use it to stay in touch with friends, 9% for entertainment such as YouTube.

Most users of the net are using it at home (94%), then at work (34%), another persons house (30%) or at school (16%). Only 12% use public libraries and 9% internet cafés. Most people’s first exposure to the web is at home.

A further survey into the use of technology for learning in Small and Medium Enterprises found few instances of the use of formal educational technologies (Attwell, 2007). But the study found the widespread everyday use of internet technologies for informal learning, utilizing a wide range of business and social software applications. This finding is confirmed by a recent study on the adoption of social networking in the workplace and Enterprise 2.0 (Oliver Young G, 2009). The study found almost two-thirds of those responding (65%) said that social networks had increased either their efficiency at work, or the efficiency of their colleagues. 63% of respondents who said that using them had enabled them to do something that they hadn’t been able to do before. The survey of based on 2500 interviews in five European countries found the following percentage of respondents reported adoption of social networks in the workplace:

• Germany – 72%
• Netherlands – 67%
• Belgium – 65%
• France – 62%
• UK – 59%

Of course such studies beg the question of the nature and purpose of the use of social software in the workplace. The findings of the ICT and SME project, which was based on 106 case studies in six European countries (Attwell, 2007) focused on the use of technologies for informal learning. The study suggested that although social software was used for information seeking and for social and communication purposes it was also being widely used for informal learning. In such a context:

• Learning takes place in response to problems or issues or is driven by the interests of the learner
• Learning is sequenced by the learner
• Learning is episodic
• Learning is controlled by the learner in terms of pace and time
• Learning is heavily contextual in terms of time, place and use
• Learning is cross disciplinary or cross subject
• Learning is interactive with practice
• Learning builds on often idiosyncratic and personal knowledge bases
• Learning takes place in communities of practice

It is also worth considering the growing use of mobile devices. A recent Pew Internet survey (Lenhart et al, 2010) found that of the 75% of teens who own cell phones in the USA, 87% use text messaging at least occasionally. Among those texters:

• Half of teens send 50 or more text messages a day, or 1,500 texts a month, and one in three send more than 100 texts a day, or more than 3,000 texts a month.
• 15% of teens who are texters send more than 200 texts a day, or more than 6,000 texts a month.
• Boys typically send and receive 30 texts a day; girls typically send and receive 80 messages per day.
• Teen texters ages 12-13 typically send and receive 20 texts a day.
• 14-17 year-old texters typically send and receive 60 text messages a day.
• Older girls who text are the most active, with 14-17 year-old girls typically sending 100 or more messages a day or more than 3,000 texts a month
• However, while many teens are avid texters, a substantial minority are not. One-fifth of teen texters (22%) send and receive just 1-10 texts a day or 30-300 a month.

Once more, of those who owned mobile phones:

• 83% use their phones to take pictures.
• 64% share pictures with others.
• 60% play music on their phones.
• 46% play games on their phones.
• 32% exchange videos on their phones.
• 31% exchange instant messages on their phones.
• 27% go online for general purposes on their phones.
• 23% access social network sites on their phones.
• 21% use email on their phones.
• 11% purchase things via their phones.

It is not just the material and functional character of the technologies which is important but the potential of the use of mobile devices to contribute to a new “participatory culture” (Jenkins at al). Jenkins at al define such a culture as one “with relatively low barriers to artistic expression and civic engagement, strong support for creating and sharing one’s creations, and some type of informal mentorship whereby what is known by the most experienced is passed along to novices… Participatory culture is emerging as the culture absorbs and responds to the explosion of new media technologies that make it possible for average consumers to archive, annotate, appropriate, and recirculate media content in powerful new ways.”

Thus we can see the ways in which technology and the internet is being used for constructing knowledge and meaning through bricolage and through developing and sharing content. This takes place through extended social networks which both serve for staying in touch with friends but also for seeking information and for learning in a participatory culture.