Most of the debate over the future of Higher Education in the UK has focused on funding and within that of funding for teaching. And regarding research, the major concern has been obviously cutbacks in research funding. Of course that is a valid concern.

There has been less attention to the nature of research funding. The government’s main thrust would appear to be to encourage private sector funding of research. Of course there are trust funds concerned with the longer term benefits of research and of developing a public knowledge base. But much private sector funding is looking for short term return on funding. Nothing wrong with that. But in terms of developing knowledge it will inevitably skew the subjects of research. Secondly private sector companies will often be unwilling to share or make public the results fo such funded research. In the long term it all amounts to another step in the privatisation of education.

There are also concerns over the nature of public sector research funding. Talking in the Times Higher Education Supplement about the UK Research Assessment Exercise (RAE), Professor Delpy says:

… the RAE, which still determines the distribution of about £1.5 billion in annual quality-related research funding, had “driven a fantastically efficient and very competitive research base that has not helped people collaborate, because institutions have been measured against what they as individual institutions have done”.

He added: “You didn’t get extra brownie points because one-third of your research was collaborative.”

This in turn meant that universities’ promotion criteria typically did not reward collaborative efforts such as “enabling a whole area of research to gain large-scale funding from the European Union” by “corralling and marshalling” individual researchers to put together joint bids, Professor Delpy said.

In other words, the nature of funding and the policy drive for competition between universities and even between departments, is inhibiting the development of collaborative research. Yet it is just such collaboration which can lead to new knowledge development and to the development of careers for emerging researchers.

Once more this illustrates the importance of the emerging debate over the purpose of education and the role of research within society.

Pontydysgu is sponsoring the Mobile learning: Crossing Boundaries in Convergent Environments 2011 conference being held in Bremen on March 21 – 22. And as I did with the PLE2010 Conference last year, I will be writing the occasional bog about how we are organising the conference and why.

We held a meeting of the organising committee today. The committee is small, Klaus Rummler, Judith Seipold, Eileen Luebcke and myself. The advantage of such a small group is that meetings are informal (and generally productive) and we can all meet face to face. The disadvantage, of course, is that there are not many people to do all the work. Informal is key for me. Long gone re the days when conferences could only be organised by the great and the good, and organising committees were full of Professors with many letters after t5heir name. This is one of the democratising effects of social media. In the past it was necessary to have such grand committees in order to get word out of an event. Now we use twitter and facebook and viral info0rmation flows. In additio0n I think researchers are changing their attitudes towards events. In the past it was the authority of the organisation running the vent which was key – were they and their organising committee respected academics with many publications to their name. Now people are more interested in the subject of the conference and on the possibilities for fruitful exchange of ideas and knowledge.

Of course there remain issues. It is often difficult for researchers – and especially students – to get funding to attend a conference. for that reason we have tried to make the event as cheap as possible. We are only charging 50 Euros, and even though we have no sponsorship, we are confident we can break even. I was disappointed last year that the conference on Open education in Barcelona was charging something like 500 Euros to attend.

We rely on the goodwill and input of the community to organise the event. The hardest job is reviewing. We are sending all of the submissions for the conference to two reviewers. With something like 50 submissions that means 100 reviews. the open source Easychair system helps in organising this but is by no means perfect. And I remain sceptical about how review systems work. However clear the instructions, different reviewers seem to have very different perceptions of submissions. however, I have no ideas of a better system for quality. And at the end of the day, the success of the event depends on the quality of the inputs.

One of the more bizarre problems in organising such events is collecting the mo0ney. It is extremely hard to get systems for universities to accept money in (and often just as hard to get the money out again. Furthermore, an overview of who has paid is vital and university finance systems are rarely geared to providing such information on demand. however Paypal makes setting up your own payments system fairly easy.

We started  talking about the programme design today. One thing we are keen to do is to separate between the submission of a high quality research paper and the traditional academic form of presentation. Endless paper presentations do not stimulate discourse and ideas, and seldom lead to the generation of new knowledge. Thus we are looking at different forms of presentations, including cafe type sessions and debates. It is also very heartening that we have received some excellent proposals for workshops with real interaction with participants. And once we have got an outline programme we will be looking at add different unconferencing sessions.

Submissions for the conference officially closed last Friday. But if you do want to make a last minute proposal email it to me by Sunday. But even if you haven’t got a proposal in their will be plenty of ways to participate. Hope to see many of you in Bremen in March

First a warning. This is the beginning of an idea but by no means fully tho0ught out.It comes from a discussion with Jenny Hughes last week, when we were talking about the future direction of work on Personal Learning Environments.

Jenny came up with three ‘dimensions’ of a PLE – intra-personal, inter-personal and extra personal which I presented at the #TICEDUCA2010 conference in Lisbon

The first – intra-personal – describes the spaces we use to work on our own. This includes the different software we use and the different physical spaces we work in. It is possibel that our intra personal spaces will look quite different – reflecting both our ways of thinking and our preferred ways of working. one interesting aspect of the intra personal learning environment is the importance of aesthetics – including the look and ‘feel’ of the environment. And whilst many of the3 developers I work with undertake usability standards, I do not think they really ever consider aesthetics.

The third dimension – extra personal – refers to the things we do out in the web – to our publications, to blogs like this, to the videos we post – to the things we share with others.

But perhaps the most interesting is dimension is the intra-personal learning environment. This is the shared spaces we use to collaborate and work with others. All too often such spaces are imposed – by teachers or by project coordinators or those responsible for web site development. And all too often they fail – because users have no ownership of those spaces. In other words the spaces are not seen or felt of as part of a PLE. How can this be overcome? Quite simply the inter-personal space needs to be negotiated – to develop spaces and ways of working that everyone can feel comfortable with. Of course this may mean compromises but it is through the process of negotiation that such compromises will emerge.

The problem may be that the PLE has come to be overly associated with personalisation rather than negotiation and ownership and too little attention has been paid to collaboration and social learning. I think it would also be interesting to look at how ideas and knowledge emerge – or as the Mature project would say – how Knowledge matures. In developing ideas and knowledge I suspect we use all three dimensions of our Personal Learning Environment – with new ideas emerging say from reading something in the extra PLE, moving ideas back to the intra PLE for thinking and working and developing and then sharing and working with others in the (negotiated) inter Personal Learning Environment. Of course in practice it will be more complex than this. But i would like to see how these processes work in the real world – although I suspect it would be a methodologically challenging piece of research to carry out. Anyone any ideas?

It started on Monday and it only stopped on Friday. It was literally a week full of events worth writing home about! And I just wish the days were longer or I could cope without sleeping! Yes, I do sleep, … Continue reading →

Sadly an overworked period led to a standstill in my blogging just when I had wished to become more active on this front. Given the circumstances, I understand that Pontydysgu relocated my blog to “Speakers’ corner” (the so-called Hyde Park area of Pontydysgu blogs). In practice this area seems to have become a “sleepers’ corner” for hibernating blogs that may come up or fall into coma.

Now I think it is time to take the floor with some messages from the recently organised conference of the “Trainers in Europe” network (see the conference information on the network website

http://www.trainersineurope.org/conference-2010

I will try to give some insights into the conference (as the whole), into the sessions that I experienced and into issues that arise for follow-up activities.

Watch this space!

Pekka

Trust is a subject I have been thinking a lot about lately. We have been discussing it on the Philosophy Friday (#PF600) David Roberts and Emma Coleman host at the University of Salford. And recently I have also been discussing it with my colleague Pascal Venier. It is an important matter in everyone’s professional and […]

I’ve just read a neat article by John Popham on “How to amplify your event“. I actually didn’t realise what the word amplify meant in this context. But Pontydysgu is working with the European Education Research Association to ‘amplify’ the European Conference on Educational Research this year. The conference, as far as I know the largest Educational Conference in Europe with some 2200 delegates, in being held in Helsinki from 25 – 27 August. The theme of the conference is “Education and Cultural Change.”

One obvious question is what do we want to achieve? Basically we have three aims. One is to enhance the confernce experience for those attending. ECER is run by some 27 or so networks and with so many attending, it can be difficult to keep in touch with everything going on – or even to just find old friends. We hope the use of technology will help get people together, find old and new friends and allow discussion of ideas – before, during and after the conference. Secondly we hope to start to open the conference outwards – to involve those not able to attend face to face and to enhance connections with the wider communities of education research. And thirdly we are trying to build a small history of the conference – not just through papers – but through recording people’s reflections of their experiences and learning.

Now down to the technology – what are we doing?

Firstly we have agreed a hashtag – #ECER2010 and are encouraging delegates to use the hashtag.

We have set a twitter account – EERA_ECER – and are sending out regular tweets (followers very welcome). We have also added a plug in to the ECER web site to accumulate our tweets – http://www.eera-ecer.eu/ecer/ecer2010/twitter-news/?no_cache=1

We have also set up an ECER2010 group on Flickr and are asking delegates to add their photos to that group. Just go to http://www.flickr.com/groups/ecer2010/ and join the group.

We are planning to stream a number of the keynote sessions – more details soon.

We will be making short videos with twelve of the different network conveners as well as vox pops with conference delegates.

And finally, we will be broadcasting 3 special issues of the Sounds of the Bazaar LIVE internet radio programme from 1300 – 1330 Finnish time (12-12.30 Central European time) on 25, 26 and 27 August. Point your browser at http://radio.jiscemerge.org.uk:80/Emerge.m3u and this will open the LIVE radio stream in your MP3 player of choice. You can also send us your questions and comments by Twitter using the #ECER2010 hashtag. And to follow Sounds of the Bazaar LIVE events throughout the summer join the SoB Facebook group.

So this is our idea for the European Conference on Educational Research Amplified. But what have we left out? What else could we do? All ideas very welcome.

Part two of my new paper on Personal Learning environments, focusing on context, and written for the PLE2010 conference in Barcelona next week.

How can the idea of context help us in designing work based Personal Learning Environments? First, given the varied definitions, it might be apposite to explain what we mean by a PLE. PLEs can be seen as the spaces in which people interact and communicate and whose ultimate result is learning and the development of collective know-how. In terms of technology, PLEs are made-up of a collection of loosely coupled tools, including Web 2.0 technologies, used for working, learning, reflection and collaboration with others.

As such, PLEs offer some solutions to the issue of the fluid and relational nature of context. PLEs, unlike traditional educational technology are mobile, flexible and not context dependent. They can move from one domain to another and make connections between them. Secondly PLEs can support and facilitate a greater variety of relationships than traditional educational media. These include relationships within and between networks and communities of practice and support for collaborative working. PLEs shift the axis of control from the teacher to the learners and thus alter balance of power within learning discourses. And, perhaps critically, PLEs support a greater range of learning discourses than traditional educational technology.

PLEs are able to link knowledge assets with people, communities and informal knowledge (Agostini et al, 2003) and support the development of social networks for learning (Fischer, 1995). Razavi and Iverson (2006) suggest integrating weblogs, ePortfolios, and social networking functionality both for enhanced e-learning and knowledge management, and for developing communities of practice. A PLE can use social software for informal learning which is learner driven, problem-based and motivated by interest – not as a process triggered by a single learning provider, but as a continuing activity.

So far we have stressed the utility of PLEs in being flexible and adaptable to different contexts. In a work based context, the ‘Learning in Process’ project (Schmidt, 2005) and the APOSDLE project (Lindstaedt, and Mayer, 2006) have attempted to develop embedded, or work-integrated, learning support where learning opportunities (learning objects, documents, checklists and also colleagues) are recommended based on a virtual understanding of the learner’s context.

However, while these development activities acknowledge the importance of collaboration, community engagement and of embedding learning into working and living processes, they have not so far addressed the linkage of individual learning processes and the further development of both individual and collective understanding as the knowledge and learning processes (Attwell. Barnes, Bimrose and Brown, 2008). In order to achieve that transition (to what we term a ‘community of innovation’), processes of reflection and formative assessment have a critical role to play.

Personal Learning Environments are by definition individual. However it is possible to provide tools and services to support individuals in developing their own environment. In looking at the needs of careers guidance advisors for learning Attwell, Barnes, Bimrose and Brown, (2008) say a PLE should be based on a set of tools to allow personal access to resources from multiple sources, and to support knowledge creation and communication. Based on an scoping of knowledge development needs, an initial list of possible functions for a PLE have been suggested, including: access/search for information and knowledge; aggregate and scaffold by combining information and knowledge; manipulate, rearrange and repurpose knowledge artefacts; analyse information to develop knowledge; reflect, question, challenge, seek clarification, form and defend opinions; present ideas, learning and knowledge in different ways and for different purposes; represent the underpinning knowledge structures of different artefacts and support the dynamic re-rendering of such structures; share by supporting individuals in their learning and knowledge; networking by creating a collaborative learning environment.

People tagging

However, rather than seeking to build a monolithic application which can meet all these needs, a better approach may be to seek to develop tools and services which can meet learning needs related to particular aspects of such needs. And in developing such a tool, it is useful to reflect on the different aspects of context involved in the potential use of such tools.  The European Commission supported Mature project is seeking to research and develop Personal Learning and Maturing Environments and Organisation Learning and Maturing Environments to support knowledge development and ‘maturing’ in organisations. The project has developed a number of use cases and demonstrators, following a participatory design process and aiming at supporting learning in context for careers guidance advisors.

One such demonstrator is a ‘people tagging’ application (Braun, Kunzmann and Schmidt, 2010). According to the project report “Knowing-who is an essential element for efficient knowledge maturing processes, e.g. for finding the right person to talk to. Take the scenario of where a novice Personal Adviser (P.A.) needs to respond to a client query. The P.A. does not feel sufficiently confident to respond adequately, so needs to contact a colleague who is more knowledgeable, for support. The key problems would be:

• How does the P.A. find the right person to contact
• How can the P.A. find people inside, and even outside, the employing organisation?
• How can colleagues who might be able to support the P.A. be identified and contacted quickly and efficiently?

Typically, employee directories, which simply list staff and their areas of expertise, are insufficient. One reason is that information contained in the directories is outdated; or it is not described in an appropriate manner; or it focuses too much on ‘experts’; and they often do not include external contacts (Schmidt & Kunzmann 2007).

Also Human Resource Development needs to have sufficient information about the needs and current capabilities of current employees to make the right decisions. In service delivery contexts that must be responsive to the changing needs of clients, like Connexions services, it is necessary to establish precisely what additional skills and competencies are required to keep up with new developments. The people tagging tool would provide a clear indication of:

• What type of expertise is needed?
• How much of the requisite expertise already exists within the organisation?”

At a technical level the demonstrator includes:

• A bookmarking widget for annotating persons, which can be invoked as a bookmarklet
• A browsing component for navigating annotated people based on the vocabulary
• An employee list and profile visualization of annotated people
• A search component for searching for people
• A collaborative real-time editor of the shared vocabulary that allows for consolidating tags and introducing hierarchical relationships
• An analysis component for displaying trends based on search and tagging behaviour.

The application seeks to meet the challenge of aligning the maturing of ontological knowledge with the development of the knowledge about people in the organization (and possibly beyond).

Early evaluation results suggest that people tagging is accepted by employees in general, and that they view it as beneficial on average. The evaluation “has also revealed that we have to be careful when designing such a people tagging system and need to consider affective barriers, the organizational context, and other motivational aspects so that it can become successful and sustainable. Therefore we need to develop a design framework (and respective technical enablement) for people tagging systems as socio-technical systems that covers aspects like control, transparency, scope etc. This design framework needs to be backed by a flexible implementation.”

Technology Enhanced Boundary Objects

A further approach to supporting Personal Learning environments for careers guidance professional is based on the development of Technology Enhanced Boundary Objects (TEBOs). Mazzoni and Gaffuri (2009) consider that PLEs as such may be seen as boundary objects in acting to support transitions within a Zone of Proximal Development between knowledge acquired in formal educational contexts and knowledge required for performance or practice within the workplace. Alan Brown (2009) refers to an approach to designing technologically enhanced boundary objects that promote boundary crossing for careers practitioners.

Careers practitioners use labour market information in their practice of advising clients about potential career options. Much of this labour Markey information is gathered from official statistics, providing, for example, details of numbers employed in different professionals at varying degree of granularity, job centre vacancies in time series data at a fine granular level and pay levels in different occupations at a regional level, as well as information about education and training routes, job descriptions and future career predictions. However much of this data is produced as part of the various governmental departments statistical services and is difficult to search for and above all to interpret. Most problematic is the issue of meaning making when related to providing careers advice, information and guidance. The data sits in the boundaries of practice of careers workers and equally at the ordinary of the practice of collating and providing data. Our intention is to develop technology enhanced boundary objects as a series of infographs, dynamic graphical displays, visualisations and simulations to scaffold careers guidance workers in the process of meaning making of such data.

Whilst we are presently working with static data, much of the data is now being provided online with an API to a SPARQL query interface, allowing interrogation of live data. This is part of the open data initiative, led by Nick Shabolt and Tim Berners Lee in the UK. Berners Lee (2010) has recently said that linked data lies at the heart of the semantic web. Our aim is to connect the TEBO to live data through the SPARQL interface and to visualise and represent that data in forms which would allow careers guidance workers and clients to make intelligent meaning of that data in terms of the shared practice of providing and acting on guidance. Such a TEBO could form a key element in a Personal Learning environment for careers guidance practitioners. A further step in exploring PLE services and applications would be to link the TEBO to people tagging services allowing careers practitioners to find those with particular expertise and experience in interpreting labour market data and relating this to careers opportunities at a local level.

There has been considerable interest in the potential of Mash Up Personal Learning Environments (Wild, Mödritscher and Sigurdarson, 2008). as a means of providing flexible access to different tools. Other commentators have focused on the use of social software for learners to develop their own PLEs. Our research into PLEs and knowledge maturing in organisations does not contradict either of these approaches. However, it suggests that PLE tools need to take into account the contexts in which learning takes place, including knowledge assets, people and communities and especially the context of practice. In reality a PLE may be comprised of both general communication and knowledge sharing tools as well as specialist tools designed to meet the particular needs of a community.

Conclusions

In seeking to design a work based PLE it is necessary to understand the contexts in which learning take place and the different discourses associated with that learning. A PLE is both able to transpose the different contexts in which learning takes place and can move from one domain to another and make connections between them. support and facilitate a greater variety of relationships than traditional educational media. At them same time a PLE is able to support a range of learning discourses including discourses taking place within and between different communities if practice. An understanding of the contexts in which learning takes place and of those different learning discourses provides that basis for designing key tools which can form the centre of a work based PLE. Above all a PLE can respond to the demands of fluid and relational discourses in providing scaffolding for meaning making related to practice.

References

Attwell G. Barnes S.A., Bimrose J. and Brown A, (2008), Maturing Learning: Mashup Personal Learning Environments, CEUR Workshops proceedings, Aachen, Germany

Berners Lee T. (2010) Open Linked Data for a Global Community, presentation at Gov 2.0 Expo 2010, http://www.youtube.com/watch?v=ga1aSJXCFe0&feature=player_embedded, accessed June 25, 2010

Braun S. Kunzmann C. Schmidt A. (2010) People Tagging & Ontology Maturing: Towards Collaborative Competence Management, In: David Randall and Pascal Salembier (eds.): From CSCW to Web2.0: European Developments in Collaborative Design Selected Papers from COOP08, Computer Supported Cooperative Work Springer,

Brown A. (2009) Boundary crossing and boundary objects – ‘Technologically Enhanced Boundary Objects’. Unpublished paper for the Mature IP Project

Lindstaedt, S., & Mayer, H. (2006). A storyboard of the APOSDLE vision. Paper presented at the 1st European Conference on Technology Enhanced Learning, Crete (1-4 October 2006)

Mazzoni E. and Gaffuri P .(2009) Personal Learning environments for Overcoming Knowledge Boundaries between activity Systems in emerging adulthood, eLearning papers, http://www.elearningpapers.eu/index.php?page=doc&doc_id=14400&doclng=6&vol=15, accessed December 26, 2009

Schmidt A., Kunzmann C. (2007) Sustainable Competency-Oriented Human Resource Development with Ontology-Based Competency Catalogs, In: Miriam Cunningham and Paul Cunningham (eds.): eChallenges 2007, 2007, http://publications.professional-learning.eu/schmidt_kunzmann_sustainable-competence-management_eChallenges07.pdf, accessed 27 June, 2010

Schmidt, A. (2005) Knowledge Maturing and the Continuity of Context as a Unifying Concept for Integrating Knowledge Management and ELearning. In: Proceedings I-KNOW ’05, Graz, 2005.

Wild, F., Mödritscher, F., & Sigurdarson, S. (2008). Designing for Change: Mash-Up Personal Learning Environments. elearning papers, 9. 1-15. Retrieved from http://www.elearningeuropa.info/out/?doc_id=15055&rsr_id=15972

Wilson, S., Liber, O., Johnson, M., Beauvoir, P., Sharples, P., & Milligan, C. (2006). Personal learning environments challenging the dominant design of educational systems. Paper presented at the ECTEL Workshops 2006, Heraklion, Crete (1-4 October 2006

Rozmawiałam na Skypie z Markiem Hylą, założycielem i moderatorem sieci społecznej SzkoleniaXXIwieku na temat inicjowania i rozwijania sieci społecznych oraz o nowym modelu biznesowym Ning. Oto zapis naszej rozmowy.

IB: Jest Pan znany w Polskiej spolecznosci e-learningowej. Czym się Pan zajmuje zawodowo? W jaki sposób porusza się Pan na codzień w sieci?

MH: Zawodowo jestem menedżerem w firmie szkoleniowej – osobą odpowiedzialną za nowoczesne technologie w procesie szkoleń. Z sieci korzystam zarówno zawodowo, jak i pozazawodowo. Zresztą jak się nad tym zastanowić, to oba te zastosowania się ze sobą łączą. Trudno oddzielić ostrą kreską zawodowe i pozazawodowe korzystanie z sieci. No bo na przykład czy pisanie bloga to zastosowanie zawodowe, czy pozazawodowe? Albo korzystanie z LinkedIn? Albo z GoldenLine?

IB: A dlaczego założył Pan sieć społeczną www.SzkoleniaXXIwieku.pl?

MH: Chyba z kilku powodów. Po pierwsze dlatego, że postawiłem sobie za cel promowanie i rozwój rynku e-learningowego w Polsce. Po drugie dlatego, iż widziałem bardzo pozytywny wpływ na to jak jestem postrzegany przez książkę, którą napisałem, tzn. “Przewodnik po e-learningu“. Fakt bycia autorem bardzo dobrze wpłynął na mój osobisty brand (markę) na rynku, a blog był znacznie ciekawszą formą nawiązania kontaktu z osobami, zainteresowanymi tematem nauczania przez sieć. Warto też zauważyć, że nie bez powodu zacząłem pisać bloga na środowisku Ning, które pozwala właśnie na tworzenie społeczności, a nie po prostu na pisanie tekstów do poczytania. Zależało mi na tym, aby skupić ludzi, móc nawiązać z nimi kontakt.

IB: Dla kogo sieć www.SzkoleniaXXIwieku.pl jest przeznaczona? Dla kogo szczególnie interesująca? Kim są uczestnicy tej sieci i co im daje bycie jej częcią?

MH: Spolecznosc ta jest przeznaczona dla dwóch grup. Pierwsza grupa jest małoliczna – jedynym jej członkiem jestem ja sam :). Mówiąc poważnie – blog jest dla mnie, tak jak pamiętnik, takim miejscem, gdzie mogę zapisać “sam dla siebie” rzeczy ciekawe, interesujące, ważne z perspektywy czasu, potrzebne do lepszego zrozumienia zmian jakie dzieją się na rynku. Grupa druga – to oczywiście wszyscy uczestnicy sieci. Udało mi się osiągnąć mój początkowy cel – członkami społeczności jest dość szeroki przekrój osób zarówno z firm, instytucji administracji publicznej, szkół i uczelni. Są tu i dyrektorzy, i specjaliści, i wykładowcy akademiccy, i studenci. Mam nadzieję (i to, póki co moim zdaniem, jest wartością dla uczestników sieci), że to, co wydaje mi się interesujące i co zapisuję “sam dla siebie” może być również interesujące dla innych. SzkoleniaXXIwieku mają jednak charakter dość jednostronnego przekazu. Mimo tego, że można bloga komentować, że jest forum, to jednak głównie piszę ja, a inni czytają. Cóż, taka jest specyfika większości blogów…

IB: Tak, znam ten „problem”. Jakie tematy więc Pan porusza?

MH:  Inicjuję zagadnienie, które czasem trafiają na podatny grunt i budzą dyskusje. Poruszam tematy interesujące mnie, obejmujące przede wszystkim nowoczesne technologie szkoleniowe, styk człowiek – technologia, innowacje technologiczne, które mogą wpłynąć na nasze życie, na to w jaki sposób postrzegamy świat, w jaki sposób się uczymy (w bardzo szeroko pojętym tego słowa znaczeniu).

IB: Z pewnością chciałby Pan, aby więcej inicjatywy wykazywali uczestnicy, np. sami inicjowali nowe tematy lub więcej komentowali …

Myślę o tym, by spróbować w ciągu najbliższych miesięcy lepiej wykorzystać potencjał tych prawie 750 osób, które są członkami społeczności. Planuję, by celebrując 1000 osobę wprowadzić jakieś istotne zmiany w formule społeczności, np. bardziej otworzyć społeczność, złamać trochę formułę jednostronnej komunikacji na rzecz oddania trochę większego pola dla uczestników. Oczywiście wymagało to będzie znacznej pracy stymulacyjnej z mojej strony – ale postaram się tego dokonać. Zadowolony nie jestem, ale nie obrażam się na rzeczywistość. Wiem, że taka jest specyfika sieci, społecznościowych mediów. Wiem jednak, że w dużej liczbie osób, z którymi nawiązałem kontakt tkwi ogromny potencjał. Chcę ten potencjał spróbować wykorzystać. Dlatego zachęcam ludzi do uczestnictwa w społeczności, zostawiania swoich danych, tworzenia profili. Wiem jednocześnie, że działa to na moją niekorzyść jeżli chodzi o liczbę odwiedzin na blogu – utworzenie własnego profilu to jednak dla wielu osób pewna bariera …

IB: Jaka będzie Pana strategia? Jak chce Pan zaktywować członków społeczności?

MH: Jak to osiągnąć? Szczerze powiedziawszy jeszcze nie wiem. Muszę zaproponować coś ciekawego, coś co da wartość uczestnikom sieci. Może od czasu do czasu będziemy robić jakieś ciekawe badania ankietowe, albo będę wysyłać do wszystkich personalnego e-maila z prośbą o wsparcie inicjatywy. Może otworzę formułę społeczności tak, aby każdy jej uczestnik mógł pisać tutaj swojego bloga. Może otworzę grupy zainteresowań. To tylko kilka pomysłów…

IB: To ciekawie pomysły. A ma pan jakis model, wzór? Czy jest jakaś sieć społeczna, która jest dla Pana przykładem?

MH: Mam raczej kilka inspiracji. Ninga wybrałem zachęcony przez Elliotta Masie, który na tym środowisku otworzył “LearningTown“. Zobaczyłem, że można zbudować społeczność liczącą tysiące osób w skali światowej. Stamtąd też zaczerpnąłem np. pomysł grup zainteresowań. Śledzę rozwój różnych trendów w zakresie komunikacji społecznościowej. Na przykład zmiany na LinkedIn pokazują co się zmienia, na co stawiają znacznie bardziej doświadczeni w komunikacji gracze. Przykładem jest coraz bogatsze i lepsze poznawanie ludzi poprzez sieci społeczne. To już nie są tylko podstawowe dane, ale (jeżeli, oczywiście, jest taka wola członka społeczności) możliwość poznania jego gustów czytelniczych, planów podróży itp. Do tego dochodzi oczywiście, coraz doskonalszy profil doświadczeń zawodowych. Innymi słowy – sieci społeczne pozwalają na coraz lepsze zdefiniowanie siebie – z korzyścią zarówno dla siebie samego, np. poprzez lepsze szanse rekrutacyjne, oraz innych, np. poprzez sprawniejsze znalezienie osób, które mogą pomóc w realizacji zawodowych czy pozazawodowych celów.

IB: Moje następne pytanie odnosi się do Ning: Niedawno Ning ogłosił, że zamyka wszystkie swoje darmowe serwisy. Jak zareagowal Pan na ten nowy model biznesowy Ninga? W jaki sposób te zmiany wpłynęły na SzkoleniaXXIwieku?

MH: W zasadzie nie wpłynęło to w żaden sposób na SzkoleniaXXIwieku, gdyż od zawsze korzystam ze środowiska płatnego. Moja reakcja była ostrożnie pozytywna. Chciałbym wierzyć w to, że ruch Ning sprawi, iż serwis będzie lepszy, bogatszy w funkcje, sprawniej działający, z mniejszą liczbą błędów. Działa to, oczywiście, na niekorzyść osób, które założyły społeczności w modelu darmowym, niemniej mówi się coraz częściej o tym, że model wartościowych serwisów w Internecie za darmo zaczyna się kończyć. Nie mam nic przeciw płaceniu rozsądnych pieniądzy za wysoką wartość usług.  Na razie nie odczułem zmian, chyba na to za wcześnie. Pojawiły się wprawdzie jakieś nowe funkcje, ale nie nastąpiła żadna rewolucja.

IB: Na koniec proszę jeszcze powiedziec tym osobom, które same chciałayy założyc podobną sieć społeczną. Co jest ważne, jeżeli chce się (a) zainicjować i (b) umożliwić rozwój własnej sieci społecznej?

MH: Moim zdaniem – trzeba chcieć to robić DLA SIEBIE. Jeżeli liczy się na to, że każdego dnia będziemy mieli setki czy tysiące odwiedzających, to szybko się zniechęcimy. Trzeba starać się być regularnym w tym, co się robi. Jeżeli podejmiemy decyzję, że piszemy co tydzień, to róbmy to co tydzień. Jeżeli mamy to robić co trzy dni, to utrzymujmy ten rytm. Ja staram się każdego miesiąca opublikować kilkanaście wpisów na blogu. Trzeba określić i trzymać styl bloga. Tworzyć go tak, aby ten styl był spójny. Trzeba też rugować z sieci osoby, które nie są gotowe podporządkować się takiemu stylowi. Ja np. byłem zmuszony usunąć profil osoby, która miała nieodpowiednie dla stylu naszej sieci zdjęcie. Mam też praktykę witać indywidualną wiadomością każdego nowego członka społeczności. Raz na kilka dni przeglądam listę nowych członków i wysyłam takie powitanie. Poświęcam na te wszystkie zadania pewnie 2 godzin tygodniowo. To może wydawać się dużo, ale tak czy siak – pewnie połowę tego czasu i tak poświęcałbym na szukanie, czytanie raportów, analizy itp. To co robię dodatkowo to dzielenie się swoimi przemyśleniami z innymi. Nie robię tego czysto altruistycznie. Poprzez moje działania w sieci buduję moja osobistą markę. Moja marka pomaga mi w biznesie, określa mnie w sieci, buduje znacznie doskonalszy profil niż wszystkie LinkdIny razem wzięte.

IB: Dziekuję bardzo za rozmowe. Bardzo chętnie porozmawiam z Panem następnym razem na temat budowania własnej marki w sieci. To też bardzo ciekawy temat …

Yesterday, together with my colleague Jenny Hughes, I made a presentation to participants in the Critical Literacies course being run by Rita Kop and Stephen Downes as part of their ongoing research project on Personal Learning Environments.

The course blog says: “Technology has brought changes to the way people learn and some “critical literacies” are becoming increasingly important. This course is about these critical literacies. Critical, as the course is not just about finding out how to use the latest technologies for learning, but to look critically at the Web and its underlying structures. Literacies, as it is more about capabilities to be developed than about the acquisition of a set of skills. It is all about learning what is needed to develop confidence and competence, and to feel capable of negotiating an ever changing information and media landscape.”

Our presentation was on pragmatics. Pragmatics, we said is a sub field of linguistics which studies the ways in which context contributes to meaning.

Today we have made a short version of the presentation as a slidecast. In the presentation we explore different ideas about context in education. In the final part of the presentation we look at Personal Learning Environments and how they relate to issues of meaning and context.

The introductory and end music is from an album called Earth by zero-project. it can be downloaded from the excellent Jamendo web site.